Promoting your Content Marketing

Best selling books aren’t just written. They’re written then they’re marketed, placed and promoted. Successful content marketing requires that same balance – and that’s an important point often forgotten by new and senior marketers alike. Your blog isn’t a ‘Field … Continue reading

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Starting line

Start with the end goals in marketing campaigns

Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s talking about … Continue reading

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Pots of color

The Ultimate Guide to Color, Part I

WARNING: This is going to be a little science-y at the beginning, but just stick with me and we’ll get to the good stuff. In order to understand how color works, we need to know what color is. The colors … Continue reading

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Flip Your Problems – A Brainstorming Anti-Method for Success

“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein Never underestimate the value of really knowing the problem you’re out to solve – … Continue reading

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We The Tweeple Clip

How Twitter Celebrated #4thOfJuly [Infographic]

This year, wedü celebrated 4th of July with live Twitter-powered (virtual) fireworks. (You can watch the replay finale at Since we had access to nearly every tweet posted through the week of #4thOfJuly, we decided to have a look at the … Continue reading

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Project Premortem: A Glass-half-empty Strategy for Success

Hindsight is 20/20 and the Monday morning quarterback absolutely saw every play going a better way. There is a definite advantage to hindsight, and the smartest people in business use those experiences to make their next project stronger. After-action reports, … Continue reading

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Our live-tweet 4th of July fireworks show follows family tradition

To celebrate 4th of July this year, we’re inviting you into an old Frechette family tradition with a social media twist. My family probably seemed a little odd at the annual fireworks show, shouting over the fireworks explosions to name … Continue reading

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