13 Jul Not Every Bounce is Created Equal

If you have ever been involved with email marketing then you are familiar with the term “bounce.” Marketers are always asking about bounce rate and working to improve it. But why? Email bounces can hurt your overall email marketing program, but not every bounce is created equal. There are soft bounces and hard bounces. Soft bounces are less worrisome and won’t...

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11 Jul Humans of wedü, Nicole

Nicole Manning, Account Manager “Throughout my marketing career I’ve done a lot of work for the State of New Hampshire. I grew up here but working on these accounts, having the state as a client, I mean that’s where I really learned all about everything New Hampshire has to offer and the bigger picture. So now when I’m planning our trips,...

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21 Jun Potential Game Changer for Pay-Per-Click

Microsoft announced that they are purchasing LinkedIn. Besides the fact that they are paying $26.2 billion in cash for the company, you may be thinking ‘what’s the big deal’? Well, this acquisition is not just a big deal, it is a HUGE deal. From a digital marketing perspective this is a game changer. Google Adwords has always dominated pay-per-click (PPC) advertising....

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Colorless men crowd

10 Jun Who Should Handle Your Social Media?

I recently read an article on AdAge that said “brands should be using a PR agency for social media management.” As an employee of an agency that offers public relations services I hate to disagree, but I do. The reality is that there is no right answer when it comes to who should handle your social media because every brand is...

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07 Jun Resenting a Brand – Business Failures Caused by Brand Failure

That may sound harsh, but it’s completely true. Running a business and managing a brand are equally important and completely different. There are businesses that are successful because consumers don’t have a choice but to use their product or service. The brand, to a great degree, is irrelevant. However, once there’s a competitive option, the exodus begins, and the business...

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27 May Mobile-First and SEO with Google

How often do you pick up your phone and Google something? Whether it’s a random question, a local attraction or even directions? Chances are that you are in the majority of users who are doing this often.  Google recently shared that there are TRILLIONS of mobile Google searches every year and with this huge increase in mobile users they want...

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24 May Humans of wedü, James

“When I buy tickets to a show, I want to see a show. A spectacle. A real effort made at entertaining the crowd, not just a guitarist staring at his feet and off in his own world, right? That in mind, without question the best concert I’ve ever seen is GWAR. Their music is, frankly, unlistenable. Just the worst screeching...

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18 May Locked Up, And Happy About It

You’ve all seen them – they are popping up everywhere. Those places where you pay to lock yourselves in a room to see if you can work as a team and figure out how to get out. Sound like torture or worse, an unnecessary diversion to your busy day? I challenge all managers to find a way to take the...

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16 May Are Messenger Bots a Must for Your Business?

At the recent Facebook F8 Conference, Facebook focused on the introduction of Bots to the popular Messenger app, opening the door for heightened commercial use of the app. Facebook Messenger has quadrupled its active users in just two years (currently at 900 million active monthly users) and in 2015 was the second fastest growing social or messaging app worldwide. When...

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16 May Email Best Practices

There are more than 100 billion emails sent every day. So, how do you set yours apart from the others? We’re here to help you understand what makes a winning email and show you how to effectively break through the clutter.   Your Subject Line Is Your First Impression                                          This is your digital handshake. A bad handshake leaves a bad first impression in...

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