ü Oughta Know: The Holidays Are Coming, Gmail Retargeting Is Coming and More!

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Using the “Five Whys” for Marketing

You wouldn’t expect that a problem solving technique developed by an auto manufacturer would catch on to become the darling of process refinement, but Sakichi Toyoda’s (of Toyota Motor Corporation) iterative “Five Whys” have earned a place in much of … Continue reading

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The Man Who Sold America

The ‘One More Book of Summer’ Marketing Summer Reading List

Whether you’re the type to catch a chapter over morning coffee or a fellow audio-book commuter, passionate marketers like you and I share a penchant for pages. If you can only fit one more marketing must-read book in this summer, … Continue reading

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social tracking

Social Media Tracking Three Ways

Tracking the results of your social media marketing efforts by looking at metrics provided by Facebook, Twitter and your other platforms is a great start, but is that enough of the right information to determine your social media investment’s return … Continue reading

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The wedü Code Brü Challenge

Back in January, I started a fun CodePen challenge to my co-workers, called Code Brü. Entrants can build anything you want on CodePen with a given theme, then everyone votes on their favorite entry. The winner receives a free 6-pack … Continue reading

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Fix It: Googlebot cannot access CSS and JS files on my website

  If you have a WordPress or Joomla website, you may have received an email from Google Search Console (Google Webmaster Tools) recently. While not always a cause for alarm, the fix is as easy as removing a line in … Continue reading

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How to Remove Spam Bots from Google Analytics – and Keep ‘em Off!

You’re prepping a website report for management and there it is in brazen glory, a spam entry in your top referral sources. If you’re lucky, it’s one of the more ‘safe-for-work’ spam sources. Common Google Analytics referral source spammers include: … Continue reading

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