Twitter Behavioral Advertising

Twitter’s Behavioral Targeting for Wine and Spirits Advertising

If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of … Continue reading

Posted in Advertising, Digital Advertising, Misc wedu, Social Media | Tagged , | Leave a comment
Facebook Behavioral Advertising

Facebook’s Behavioral Targeting for Wine and Spirits Advertising

Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as … Continue reading

Posted in Advertising, Digital Advertising, Misc wedu, Social Media | Tagged , | Leave a comment

What is Behavioral Targeting for Online Advertising?

Behavioral targeting uses third party data sources to build target profiles based on user behavior. In some cases, this may be 1:1, allowing you to target specifically those who have made purchases in a particular category or target specific people … Continue reading

Posted in Advertising, Digital Advertising, Misc wedu, Social Media | Tagged , | Leave a comment

Nonprofit uses Green Screen and Social Media to Earn National Awareness at NHGOP’s First in the Nation Leadership Summit

Earning media and attention at a conference brimming with presidential hopefuls, pundits, politicians and press is challenging. Non-profit organization Citizens for Responsible Energy Solutions partnered with local firms b-fresh Consulting and wedü to gain attention from attendees and press, earning … Continue reading

Posted in Experiential | Leave a comment
twitter bird

Spammy Tweets: What You Need To Know.

In a genius move by Twitter made in early March, many new Twitter accounts are now required to be linked to a cell phone number. The hope is that this new practice will help to weed out many fake accounts … Continue reading

Posted in Social Media | Tagged , | Leave a comment
iStock_000023839090_Large

Where Did All My Facebook Fans Go?

Did you notice a sharp decrease in fans over the last few weeks? Don’t worry, you’re not alone, you’ve ‘fallen victim’ to Facebook’s algorithm update and some accounts spring cleaning. Earlier this month, Facebook announced  that they will no longer … Continue reading

Posted in Marketing, Social Media | Leave a comment
CAOociAUgAErweZ

ü Oughta Know: Some Highlights from SXSW and Paid Digital Subscriptions On The Rise

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

Posted in ü Oughta Know | Tagged , , , , , | Leave a comment