22 Aug A How To For Making Money Using Pinterest
In November of 2012 HubSpot predicted that Pinterest would implement business analytics and a ‘Buy It Now button.’ Flash forward 4 years and both features are up and running and another buying option has been added: Buy It On Pinterest.
Added in June, the Buy It Now option is a welcome addition to Pinterest by those who are using it for business.
One of the best parts about this new feature is how easy it is for businesses. All you have to do is enable it on your account and that’s it! Payment is processed through Apple Pay or with a credit card and Pinterest doesn’t take a cut of your sale. You still handle shipping and customer service as if someone made their purchase on your website.
A surprising fact, although 80% of Pinterest users are women, men are actually more likely to utilize the Buy It Now feature because women pin items as a wish list rather than to purchase. What does this mean for you? If you’re a company that sells products online that are targeted to men, there has never been a better time for you to get on Pinterest!
Buy It On Pinterest is currently available for US users who use Pinterest on their iPhones, iPads and Android devices. With 100 million active users this service is open to roughly 75 million people. Buyable Pins are not intrusive to the Pinterest user and they will help businesses to close a sale when a user has the impulse to make the purchase.
How Does It Work?
The service adds a blue price to your item and that’s how users will know something can be purchased on Pinterest. If the item in question comes in multiple colors or sizes users can also swipe left and right to view other variations.
If your business would like to list items for sale using Pinterest you will need to be working with one of the five ecommerce platforms they are integrated with: BigCommerce, Demandware, IBM Commerce, Magento or Shopify.
Apparel has been the most used category so far and it’s a perfect fit(see what I did there?!), but other brands have great potential for this new feature as well! One of our clients has an online storefront with energy efficient home products that would be a great fit as many people plan home renovations with the help of Pinterest.
Want to learn more about adding an ecommerce plugin to your website? wedü can help!