Author: Sean Owen

14 Apr Great Advertisements Pay Dividends

Smart companies invest in the creation of ads which will have longevity. These ads pay dividends well into the future, and solidify brand personae. Too often, the digital realm is mistaken for a instantaneous platform. Click, consider, buy or leave. Just as broadcast was utilized...

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15 May The Rising Numbers of Facebook Advertising

There are a lot of commas in those advertising numbers. Typically, I wouldn't say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and go and whether it’s QR codes or augmented reality, they may enjoy quick adoption before they find their proper place as an advertising channel. [caption id="attachment_2401" align="alignleft" width="227"]Sample Facebook Advertising Infographic 2013 Facebook The Evolution | Advertising Trends and Users[/caption] Facebook is still struggling to find the right mix of community service and advertising revenue. Their latest announcement of auto-play, inline video advertising has a few people wondering who is making the decisions in Silicon Valley, but again, they will find the right mix. The numbers for advertising both desktop and mobile have clearly continued to climb in the digital arena. The reasons are simple - #1 Better targeting, #2 Better measurement and if you’re any good #3 Better results. This infographic shows the growth of Facebook’s advertising platform in gross revenue. It also shows the spend per MAU (Monthly Active User) is on the rise. Two items will drive the average spend per user higher –
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30 Apr Engagement Drivers Haven’t Changed

Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, Digg, etc. Look at all...

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