03 Jul How to Be The Most Creative Person in the Room
In the marketing world, how creative you are defines how successful you are. It’s what sets you apart from other marketers. So, we at wedü find it essential to practice creativity. We do it often, we do it well, and we take it as seriously as innovation requires.
These are some of wedü’s best-kept secrets–how to get your creative juices flowing. We really shouldn’t be sharing them with the public… but we believe in healthy competition. The more inventive the world is, the more opportunities for us to strengthen our own skills. Without further ado, here are nine tips for growing that creative fire.
1. Read Everything, Often
There’s an excerpt from Steve Jobs that basically says nothing is original. Creativity is reinventing old ideas in new ways. Here’s a shortened version:
“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. And the reason they were able to do that was that they’ve had more experiences, or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So, they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
The more ideas you can expose yourself to, the more opportunities you’ll have to create something interesting. We recommend following the news and relevant blogs daily. Don’t stop at the news though! Read books from all genres. The more you know, the more you grow.
2. Collaborate, Collaborate, Collaborate
You don’t have to spend much time in our open offices to see we’re big (huge) fans of collaboration here at wedü. What can be done fantastically by one person can be done even better with a team. Sharing and analyzing ideas with others broadens the mind and opens up creative possibilities. If you’re stale for that creative spark, head over to your colleague’s desk for some inspiration.
3. Find the Joy in What You’re Doing
There’s a ton of research (here’s one study) supporting how happy people produce better quality work. However, it’s also common sense: when you enjoy what you’re doing, you naturally create something reflective of that joy. Find little ways to stimulate fun and passion in what you’re working on–and the creativity will quickly follow.
4. Embrace the Messy
How often do you turn off the inner critic and simply let your thought stream flow? Perfectionism is one of the major blockers to novel ideas. Learn to trust yourself and dig into the messy, knowing that something powerful can come out of it. Allow all the seemingly crazy, terrible ideas to come out without judgement. The more you practice letting go of everything needing to fit into a box, the less resistance you’ll have to letting your creativity flow.
5. Change your Workspace
From standing desks to bean bag chairs, exercise balls and couches, we have a variety of working options at wedü. Sometimes changing positions is enough to get you out of a creative rut. In fact, research suggests people are more creative when lying down. If Google’s wild success has anything to do with their insanely cool offices, we should all try working in hammocks.
6. Write by Hand or Smell the Flowers
Science has shown a link between working with your hands and creative thought. The sensory experience of touch allows the mind to flow more freely. Strong scents, such as flowers, have a similar boosting effect on imagination and focus. So, get yourself a bouquet of roses and a good old-fashioned pencil before settling down to work.
7. Take a Break
Ever notice how your best ideas come after waking up, on a car ride, or in the shower? That’s because these tend to be times of slowing down. In order to produce golden ideas, the brain needs quiet time. When you concentrate on one stimulus for an extended period, you naturally lose focus and your performance declines. Whether walking, meditating, reading a book, having a snack or taking a minute to chat with a colleague, make sure to recharge your brain regularly.
8. Exercise More Than Just Your Brain
Besides being a good idea for overall wellness, you should also exercise regularly to stay at the top of your creative game. Many powerful creators swear by their fitness routines for keeping their imaginations flowing. Physical activity forces you out of left brain thinking and into the more artistic right hemisphere. Exercise also increases blood flow and oxygen to the brain and has been shown to improve memory, focus, and mood. So, get up from your desk and enjoy a lunch break walk.
9. Make Creativity a Habit
The last tip is the key to getting good at anything—practice. For best results, we prescribe a daily dose of creativity. Whether you commit to five minutes of mindless journaling or doodling during lunch, if you get into the habit of daily imagination, you’re bound to grow your creative muscles. Who knows, if you get strong enough, you might even be able to hit the imaginative gym with us seasoned wedüites!