How much time did you spend on your smart phone and computer today? I’ll give you a minute to think about it… According to the Daily Mail⁽¹⁾, the average person spends an average of 8 hours and 41 minutes on their electronic devices every day. That’s more time scrolling, tapping and streaming than sleeping! During that “connected” time, the average consumer is engaging with 32.2 videos per month⁽²⁾ and that number is rising. This is important for marketers who plan on continuing to communicate to their target audience. Do you need convincing that video is right for your business? These facts should help.

• When someone is reading your content you only have their attention for about 12 seconds⁽³⁾, but with video, 65% of users will watch it to just about the end (if it’s interesting).

• If a picture is worth 1,000 words, video is worth 1,800,000 words⁽²⁾. If you have time to write that length of compelling content, sure, ignore video.

• Looking to reach millennials? YouTube and YouTube mobile⁽⁴⁾ reach more 18-34 and 18-49 year-olds than any cable network in the U.S. The world of advertising is changing. Network television used to provide a captive audience, that is going away and captive views are shifting to online video.
• Think video is just for YouTube and Vimeo? Try using it in social media ads, email campaigns, internal communications or even in-store preloaded to a device.

• Videos can provide a 74% increase in visitors’ understanding of a product. Whether you’re selling complicated software or chicken fingers, everyone has customers that would benefit from visually understanding your product offering.

• Speaking of email campaigns, adding “video” to the subject line of an email can amplify your email content. Open rates have been seen to climb 19%, click-through rates by 65% and video centric emails have lower unsubscribe rates by 26%.

We live in a visual world, and many people need to see pictures to better understand things. Video offers eye-catching graphics that suck you in and shows you a perspective that you wouldn’t have had if the content was delivered in another form. If your videos are done right they’ll create an emotional connection with the audience that will bring them back with each new piece. Think of video as the 21^st century circus sideshow. Your main marketing goal might be to drive sales, but without offering your audience something a little fun you might never get them in the tent. Does your marketing plan factor in video? If not, what are you waiting for? Contact us today to get started.   Sources: 1)      Davies, Malden. Average person now spends more time on their phone and laptop than SLEEPING, study claims. http://www.dailymail.co.uk/health/article-2989952/How-technology-taking-lives-spend-time-phones-laptops-SLEEPING.html 2)      VideoBrewery.18 Big Video Marketing Statistics and What They Mean for Your Business. http://www.videobrewery.com/blog/18-video-marketing-statistics 3)      Hutton, Christopher. Our attention span is now less than that of a goldfish, Microsoft study finds. http://www.independent.co.uk/news/science/our-attention-span-is-now-less-than-that-of-a-goldfish-microsoft-study-finds-10247553.html 4)      YouTube Study. https://www.youtube.com/yt/press/statistics.html