In case you haven’t noticed, social media is here to stay. While it complicates our lives in vastly different ways, there is no disputing its rapid adoption by the masses. And...
wedü announced today the expansion of its social media and public relations team with the addition of Ashlee Lange as Public Relations and Social Media Account Executive....
Businesses and brands want feedback from their clients. They prefer that the feedback is private when it’s not so good, and that it’s very public when it’s a glowing review....
Interactive and educational microsite breathes online life to annual edutainment school tour. iPhone and iPad apps on the way....
The social media world has exploded and there's no doubt it will continue to grow. Social Media has created an enormous industry for marketing professionals, retail platforms, IT and data...
For decades now, Consumer Marketers have struggled with the daunting challenge of maintaining customer share of mind and heart long after their live branded experience is over. No matter the...
There’s not doubt that having an online integration for nearly all marketing efforts is the most effective investment. Microsites are fast becoming the marketing tool of choice for breathing digital...
You’ve taken the all-important first step and have set up a Facebook page, but you haven’t gotten fans in droves. I am going to address the two "W"s of Facebook...
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over...
It’s all about the data! Successful organizations – the ones doing well despite the current economy – are constantly collecting, organizing, classifying and acting on the data that customers are readily...