Is Your Site Ranking?

04 May Is Your Site Ranking?

Is Your Site Ranking?

Author: Mike Conley, Digital Marketing Manager

Search Engine Optimization (SEO) is not a ‘set it and forget it’ type of task. In fact, this is something your team must work on monthly if you are serious about competing in organic search on Google, Bing, or other Search Engine Results Pages (serps). Why? In a way, Google is looking to favor ‘experts’. Putting up a site and placing general content on it is usually not enough for Google to take interest. It is how that content is structured throughout the site, on each page, and in your blog which grabs Google’s attention.

There are plenty of techniques a marketer can use to structure their page content. If this is your first time venturing into SEO, start with some of the basics.

1. Create a list of keywords about your product or service that you provide 

Do your research. Typically, brands ‘think’ they know what they should rank for but forget to think about how the customer is searching for them. So, ask around your company, “What would you say we do?” or “How would you describe what we do?”  Then research those keywords on Google to see what comes up. Choose the ones that best suit you.

2. Create a page for each major service or product

How many pages are on your site and do you have a page for each major service or product? The goal here is to start to structure your content on each page around one keyword. Example: If your company sells backpacks and phones, you would want one page for backpacks, and one page for phones.

3. Write with purpose on each page

 The old days of placing a bunch of keywords at the bottom of a site are gone. Google looks for keywords that are in-context and not just randomly placed.

4. Add your page’s main keyword to the Title Tag

What are Title Tags? If you are in Google, a title tag is the blue link. This is what any particular page is titled. Your page’s main keyword should be listed here, usually followed by your company’s name. This tells Google and the searcher what to expect on the page. The character limit is 70 characters including spaces.

5. Update your Meta Description

What are Meta Descriptions? Underneath the blue text/title tags, is the meta descriptions. This text describes what is on the page and should include a unique sentence or two about what is on the page including your keyword. Use this space as a summary of the page. Do not copy text that is already on the page. The character limit is 300 characters including spaces.

6. Incorporate images w/ Alt Tags

Images and Alt Tags: Spice up your page by adding images. Not many people, nor Google, like to see a page with just text on it. Images are another form of content that add to the value of your page. Google sees that there is an image on the page, but only attributes the image to the context of the page based on the Alt tag. The Alt tag is coded in when the image is placed on the page. Your Alt tag should include your page’s keyword.

Need a visual of all of this? Check out this awesome image from moz.com.

Earlier I mentioned blogging. Yes, blogging. Sometimes a sore subject for marketers. Many people ask us, “who is really going to read this?” You might be surprised, but blogging is another way to provide supplemental content to those keywords throughout your site and better establish you as an ‘expert’ in your industry. Writing a blog article a couple times a month shows Google that you are keeping your site fresh with new content.

 

Slow and Steady Doesn’t Win in Site Speed

Author: Bryan Campbell, Web Developer

Have you heard the news? PHP 7 is here and it is ready to be used.  What is PHP? The PHP website states that PHP is, “a popular general-purpose scripting language that is especially suited to web development.” Around 80% of the web is built using PHP and it is the primary server-side language used by wedü. So, what’s the big deal with PHP 7?

PHP 7 is the first major release of PHP in the last 10 years and it’s got the web development community really excited. Many of the reasons for the buzz take place behind the scenes, but one of the most significant features with this new release is the speed!  The folks who built PHP 7 did a great job reworking the language to reduce memory consumption by 50% and increase performance, allowing servers the ability to serve up to three times as many Magento requests as the older PHP version 5.6. What this means for end users is a substantial improvement in website load times. In fact, benchmark tests against proven frameworks have shown execution times cut in half!

The significant performance success of PHP 7 is no secret to major companies who are looking to improve user experience and ultimately ROI. In fact, the well known blog/social network Tumblr has utilized the platform to cut the CPU load on their servers by more than 50% and has cut page load times in half; popular online marketplace Etsy has upgraded their PHP to version 7 and has seen drastic improvement in regards to listing delivery speed, further providing users with an increased site experience.

With PHP 7, the future of web development is very exciting. It will drastically increase the possibilities of what web-based PHP applications are capable of.  The techs at wedü are looking forward to the development opportunities that are ahead of them.

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