Shoot First, Play Games Later

When Hasbro needed retail and experiential programs to engage their audience for Dart Tag, and to grow an entirely new audience, they called wedü. We introduced the Nerf Dart Tag League.

First, we had to strategize a bulletproof way to build awareness for the League. Enter an interactive shooting gallery to promote Hasbro’s new Nerf Dart Tag blaster. The retail tour display featured “Wade” – a kid gamer outfitted with his Nerf Velcro vest, eye gear and targets for other kids to take aim at. The five-market retail tour was a hit, boosting participation in each tour stop and generating a lift in sales at each retail location that Wade stopped at.

All Fun and Games

When Hasbro’s Nerf brand turns 40, you go big. wedü imagined a big tournament in the biggest cities with the biggest arena as the backdrop for a national competition. wedü designed and constructed a 3,100 sq ft inflatable dome for kids to compete for a mammoth prize of $25,000. A towering 40 feet wide by 20 feet tall by 76 feet long structure featured a center climbing wall, two home bases, two recharge centers and four rollover bumpers.

This amazing competition toured the US with the Dew Tour, signing up children for competition along the way. Nerf provided teams with glasses, official jerseys and Tagger Micro Darts. Participants were encouraged to share their experience on a dedicated YouTube channel that fed to an online site that we supported.

Inflating The Results

The tours wedü orchestrated for Hasbro resulted in 125,000+ in-person impressions as well as millions of additional earned media impressions. The tournaments were played within the inflatable rooms we helped design until the league was dismantled in 2011.