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We’ve all seen Mad Men or can imagine a variation of the show. It depicts agencies, wining and dining their clients, having the three martini lunches, and eventually revealing sexy, controversial advertising campaign concepts. Is that reality? It somewhat was and somewhat still is. But there’s much more. The 60s and 70s… Looking at the…
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If you are using a CMS like WordPress there are many contact form plugins in which you may only need to enter the keys to activate. The beginning of this post will show you how to create the required keys. The second part is aimed at more experienced web developers who are experienced in web programming languages…
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For most web developers this is a no-brainer, you always include a reCaptcha on a web form and in most cases this is the quickest and most effective solution to stopping form generated spam. It has been suggested that there are alternatives that can be effective and still allow flexible design opportunities as well as…
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Google announced upcoming changes to text ads on their search network in May. Expanded Text Ads, about two times the size of current ads, were one of the many exciting announcements for brands. Google has now officially launched them. But don’t worry, your standard text ads are safe for now. What are Expanded Text Ads?…
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Verizon announced that they are purchasing Yahoo and the deal will be finalized by Q1 of 2017. For most people this news is just another company spending big money to acquire potential competition. For digital marketers, however, this is a game changer. Much like Microsoft’s purchase of LinkedIn, Verizon’s purchase will influence how digital marketers…
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If you have ever been involved with email marketing then you are familiar with the term “bounce.” Marketers are always asking about bounce rate and working to improve it. But why? Email bounces can hurt your overall email marketing program, but not every bounce is created equal. There are soft bounces and hard bounces. Soft…
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Microsoft announced that they are purchasing LinkedIn. Besides the fact that they are paying $26.2 billion in cash for the company, you may be thinking ‘what’s the big deal’? Well, this acquisition is not just a big deal, it is a HUGE deal. From a digital marketing perspective this is a game changer. Google Adwords…
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That may sound harsh, but it’s completely true. Running a business and managing a brand are equally important and completely different. There are businesses that are successful because consumers don’t have a choice but to use their product or service. The brand, to a great degree, is irrelevant. However, once there’s a competitive option, the…
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How often do you pick up your phone and Google something? Whether it’s a random question, a local attraction or even directions? Chances are that you are in the majority of users who are doing this often. Google recently shared that there are TRILLIONS of mobile Google searches every year and with this huge increase…
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At the recent Facebook F8 Conference, Facebook focused on the introduction of Bots to the popular Messenger app, opening the door for heightened commercial use of the app. Facebook Messenger has quadrupled its active users in just two years (currently at 900 million active monthly users) and in 2015 was the second fastest growing social…
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There are more than 100 billion emails sent every day. So, how do you set yours apart from the others? We’re here to help you understand what makes a winning email and show you how to effectively break through the clutter. Your Subject Line Is Your First Impression This is your digital handshake. A…
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2015 was a great year for brands embracing digital. New publication and promotion platforms emerged, podcasting made a comeback and 360 degree immersive video became widely available with or without fancy headsets. It was also a year where many ‘best practices’ really started showing their wear, leaving new opportunities for nimble brands to dominate regardless…