-
The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and discovery, you may want to keep foursquare on your radar. For the past year or so, foursquare has been quietly reinventing…
-
In previous posts, I discussed the mobile explosion that the digital marketing world is in the midst of. With so many consumers using their smartphones to search for and access information, businesses of all sizes are flocking to mobile advertising to reach their target audiences. Google, the undisputed king of search advertising, has a mobile…
-
It’s a common question when we sit down with a new client: “How can I reach my audience?” (Of course, it’s our job to figure that out.) The answer truly depends on the audience they’re trying to reach, but the name of the game is reaching the right people where they are, when they’re ready…
-
The email marketing world isn’t what it used to be. With the explosion of smartphone usage, emails reach their recipients 24 hours a day. This presents digital marketers with great opportunity – providing, of course, mobile email is designed and sent correctly.
-
This year’s Super Bowl was a digital marketer’s dream. Combine the largest TV audience in history, outrageous advertising spends and a plethora of digital tools at their disposal and you get a pretty fun playground for brand managers to tinker around in. Digital integration is not new to the Super Bowl. The difference this year…
-
It is clear that many of the major Super Bowl advertisers are beginning to understand the power of infusing digital into an event-based activation like a Super Bowl. They are seeing the value in using a piece of their in-event promotional activities to bring their audience online and create a channel in which they will…
-
Mobile web has been around for quite some time now, but with the continued growth of Smartphone and tablet ownership, it saw a real explosion of popularity in 2011. We are now at a point where more Smartphones than PCs are purchased in the U.S. and mobile data traffic in 2011 was eight times greater…
-
Google+ launched brand pages a few weeks ago and since then scores of businesses of all sizes have set up pages. In fact, 61 of the world’s top 100 businesses have already made their Google+ presence known and have begun marketing to the social platform’s 40 million+ users. Google has also made it very easy…
-
Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is…
-
Digital marketers have been the proverbial ‘kids in a candy store’ for the past five or so years. The technology on which new marketing campaigns can be built improves almost daily and enables them to reach consumers more and more directly. For the past few years, one of the hottest digital marketing trends has been…
-
You want to do an app? What platform are you creating it for – Android, iPhone, Blackberry? Oh, and remember there are multiple platforms on blackberry too. It’s a hard decision for businesses to make. The irony is that businesses are challenged to put marketing dollars toward anything new, let alone an app. Some marketing…
-
It happens to all of us when we get to a certain age. Maybe you make a movie reference to something you saw when you were younger – and your audience wasn’t even born when the movie came out.