• Assuming you have not watched an episode of Mad Men and think that all agencies adhere to the martini breakfast, lunch, and dinner schedule, here is little information from an insider’s perspective that should help you in your quest to find the right agency for you. Like many other companies, agencies come in all different…

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  • Building a website isn’t an easy thing. There are a lot of things to consider, including its appearance, content, how you’ll edit it and many other factors you won’t think about until you’re in the middle of it. It’s kind of like building a house, though – if you go into it with a plan,…

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  • Living in the world of social media, we hear it all the time: “Facebook’s always changing things” or “If they mess with the privacy settings again, I’m leaving, and I’m not coming back” or the dreaded “My account got hacked. I can’t handle this any more.” But most of us – almost all of us…

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  • Businesses and brands want feedback from their clients. They prefer that the feedback is private when it’s not so good, and that it’s very public when it’s a glowing review. How can you make that possible?

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  • What’s In It For Me?

    The social media world has exploded and there’s no doubt it will continue to grow. Social Media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we’re going to simplify it…

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  • There’s not doubt that having an online integration for nearly all marketing efforts is the most effective investment. Microsites are fast becoming the marketing tool of choice for breathing digital life into individual marketing initiatives.

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  • You’ve taken the all-important first step and have set up a Facebook page, but you haven’t gotten fans in droves. I am going to address the two “W”s of Facebook here: 1)Why do you need fans; and 2) What do you need to do to get fans?

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  • In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts…

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  • We were recently inspired by WZID’s “Bras Across the River” event (this Saturday, by the way) and wanted to do something to raise breast cancer awareness in our own wedu-ish way. We dedicated our Team’s talent, creativity and sleeptime and came up with a pretty cool Facebook app we have titled “Bras across the Internet.”…

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  • Standing out in the sea of brands is becoming more and more difficult every day. wedü’s email template system, üSend, helps you promote your company and your brand. This email-based marketing system provides an extraordinary way to reach your target. With üSend, you will be able to: Easily build a custom-branded email newsletter in literally…

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  • Web Stats 101

    Have you read your web statistics lately? They can tell you a lot, especially if you read between the lines. The typical question is how many hits did we get? To set the record straight – don’t look at hits. Hits do not represent the number of visitors (repeat or unique). They represent the number…

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  • Study after study show that social media is quickly becoming the number one preferred tool for marketers to raise awareness of a brand and build an expanded client base. In fact, a recent study showed that social media has become the number two marketing tool behind only email marketing and ahead of all traditional marketing…

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