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Nimble Brands Cash In on Accessible Novelty, but is this Version of Virtual Reality a Magic Bullet? Immersive, 360 video in both 2D and 3D flavors is quickly becoming more easily accessible from most mobile devices with or without headgear. In turn, more agencies, videographers and boutiques are rising to support the demand for an…
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When the Club is Crowded, Be the Bartender I’ve always likened engagement v. interruptions to a crowded nightclub scenario. Think back to your singles days of pub hopping (or modern networking). There are four ways to get attention in a bar: The first is to approach each person in the bar individually. High labor, but…
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Smarter Placement Strategies Yield Big Acquisition All of 2015’s favorite buzzwords got together for a powerful digital marketing super team that blends big data, ‘small’ data and our favorite marketing platforms. If I were Oprah, hypertargetted cross-channel remarketing would be the favorite thing for 2016. Remarketing is known best for allowing brands to show their…
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Is the Editorial Inbox as good as the Spam Folder? Speaking of overfilled inboxes, publication editors are people too. Whether they’re bloggers, a trade pub, YouTubers or the Times, they’re pretty sick of your lazy PR approach. I’m talking to you, years 2001 to 2015. The ease of poor press releases thanks to affordable, scalable,…
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We Graciously Welcome our Marketing Robot Overlords Assistants As marketing automation and integration continues to become more affordable, and even built into existing email and marketing platforms, it will increasingly become a more valuable tool for marketing and sales team communications. Look for automation to continue to serve a wide array of masters, from managing…
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Smart Retailers Adapt, Not Fight Against, Consumer Habits 2014 into 2015, retailers like Best Buy fought showrooming by pledging more competitive prices. The FCC had stepped in to ensure no brand couldn’t block Wi-Fi and mobile connectivity to help ensure all brands stayed on the up and up. While the amount of revenue lost to…
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As marketers, it’s hard not to get excited about the biggest shopping day of the year… from a very safe distance. From deciphering ad design to getting along with the crowds, we’ve unleashed our creative, and marketing strategy experience, to help make you a victor of Black Friday. To be clear, this is a rare…
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Facebook 360 Video hits iPhone Video on Facebook used to turn heads, but expect more and more to have audiences spinning wildly in their office chairs. Facebook announced 360 degree videos for Android back in September, and some brands like Discovery Channel have begun using them for novel engagements. However, the new addition of iPhone…
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We both know you need to draft something for your brand’s blog, so it’s time stop staring at a blank screen and start that article about…. Well… What to write about? Can we use an advertising platform to generate free blogging ideas? Absolutely. Google’s advertising platform, AdWords, has a very awesome tool for not only…
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It’s the time of year when most organizations are in the midst of planning. By knowing what you need to include in your marketing plan, you’ll be a step ahead – and you’ll be able to budget appropriately for things which weren’t part of your marketing mix a few years ago. (Hint: it’s not just…
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How much time did you spend on your smart phone and computer today? I’ll give you a minute to think about it… According to the Daily Mail(1), the average person spends an average of 8 hours and 41 minutes on their electronic devices every day. That’s more time scrolling, tapping and streaming than sleeping! During…
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You wouldn’t expect that a problem solving technique developed by an auto manufacturer would catch on to become the darling of process refinement, but Sakichi Toyoda’s (of Toyota Motor Corporation) iterative “Five Whys” have earned a place in much of business from Six Sigma to creative brainstorming. How do the “5 Whys” work, and how…