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Back in January, I started a fun CodePen challenge to my co-workers, called Code Brü. Entrants can build anything you want on CodePen with a given theme, then everyone votes on their favorite entry. The winner receives a free 6-pack of beer (or a spirit) of their choice. The idea of Code Brü is to…
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If you have a WordPress or Joomla website, you may have received an email from Google Search Console (Google Webmaster Tools) recently. While not always a cause for alarm, the fix is as easy as removing a line in a text file. We’ll show you which line, but first: Why does Googlebot need to access…
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You’re prepping a website report for management and there it is in brazen glory, a spam entry in your top referral sources. If you’re lucky, it’s one of the more ‘safe-for-work’ spam sources. Common Google Analytics referral source spammers include: best-seo-offer.com buttons-for-your-website.com social-buttons.com buttons-for-website.com buy-cheap-online.info get-free-traffic-now.com simple-share-buttons.com event-tracking.com Unfortunately, there’s a growing trend of pornographic…
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One differentiator, please. Something big, but not too big. Something bold, but not too bold. Something that makes our company standout. Nothing that’s too difficult or that requires whole-company buy-in. Differentiators are to be celebrated. Take a test of how much of a differentiator you are willing to be. How many CEOs and marketing professionals…
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As a service business, wedü can only thrive if we have a group of dedicated, engaged employees. Like you, we are constantly looking for ways to recognize our employees for their great work. Much of that recognition comes from management, but equally important to an employee’s engagement is peer recognition. We recently began using Bonus.ly,…
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Earlier this year Jeremy Paris and I had the pleasure of attending the 2015 An Event Apart Web Design Conference in Boston Massachusetts. This is an excellent conference for any company that works with web development, design, UX, marketing, or social media. Every year there are great presenters that talk about new standards in the…
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If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of potential new customers as it requires no initial action with your brand. Read on how…
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Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as Facebook and Twitter reward better placement (and lower costs) to brands with more engaging ads.…
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Behavioral targeting uses third party data sources to build target profiles based on user behavior. In some cases, this may be 1:1, allowing you to target specifically those who have made purchases in a particular category or target specific people with a particular interest. Often, 1:1 targeting is augmented with modelled, or look-alike, targets. These…
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Sometimes the ‘safe’ marketing investment turns out to be a sink. Sometimes there’s untapped potential in a growing traffic source. Knowledge of your own data allows for more informed opinions and offers insights into the effectiveness of your status quo and the best next steps. Whether you’re an ecommerce powerhouse or a local B2B, each…
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ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while providing a delightful craving of classic Alanis Morissette. Here’s what you oughta know: Google Launches…
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Best selling books aren’t just written. They’re written then they’re marketed, placed and promoted. Successful content marketing requires that same balance – and that’s an important point often forgotten by new and senior marketers alike. Your blog isn’t a ‘Field of Dreams,’ it’s a best seller waiting for you to put it on the shelves,…