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Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s talking about your life goals, which is serious stuff – but it does apply to anything we…
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“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein Never underestimate the value of really knowing the problem you’re out to solve – and of taking a very different approach to exploring solutions. This anti-method is a creative…
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This year, wedü celebrated 4th of July with live Twitter-powered (virtual) fireworks. (You can watch the replay finale at http://4thOfJu.ly/finale.) Since we had access to nearly every tweet posted through the week of #4thOfJuly, we decided to have a look at the numbers to see how America celebrated. In addition to highlighting some interesting stats on #4thOfJuly…
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Hindsight is 20/20 and the Monday morning quarterback absolutely saw every play going a better way. There is a definite advantage to hindsight, and the smartest people in business use those experiences to make their next project stronger. After-action reports, recaps and post-mortems are exercises in learning from what happened. But why wait for the…
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To celebrate 4th of July this year, we’re inviting you into an old Frechette family tradition with a social media twist. My family probably seemed a little odd at the annual fireworks show, shouting over the fireworks explosions to name each after a member of our own family. The thin, lanky streamers were “Dad,” and…
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As a B2B company, you’ve probably heard it a thousand times: You should blog. That’s great! Now blog away. You’re still here; why aren’t you blogging yet? What? WHY should you blog? Well, I’m glad you asked. In fact, that’s the second question you should ask yourself. The first question is, what am I…
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I’m not too proud to do a little newsjacking now and then, and with Spider-Man 2 picking up $92 M at the domestic box office last weekend (and still that was only a ‘good’ showing) it’s a pretty handy target. I got to thinking about what makes Spider-Man stand the test of time. After all,…
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Social Media Marketing Consultant Mark Schaefer wrote a thought-provoking blog about “content shock” a few months ago, which created quite a buzz in the social media world. Content Shock, according to Schaefer, is the idea that “the emerging marketing epoch defined when exponentially increasing volumes of content intersect with our limited capacity to consume it.”…
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Is it wrong of me to think that robots should be much more capable than they currently are? Robotics and automation always seem to have the promise of a higher intelligence – like the witty one-liners of Short Circuit’s Johnny Five or the less-than-stable HAL 9000. Before you judge me for the invention I’m about…
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Ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while providing a delightful craving of classic Alanis Morissette. Here’s what you oughta know: All a-Twitter…
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Smart companies invest in the creation of ads which will have longevity. These ads pay dividends well into the future, and solidify brand personae. Too often, the digital realm is mistaken for a instantaneous platform. Click, consider, buy or leave. Just as broadcast was utilized to drive brand awareness and (hopefully) retail sales, digital can…
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Marketing is all about human interaction, between marketer and audience, certainly, but also between agency and client. I’ve spent a little more than half my career on the client side, “managing” agency partners on behalf of organizations of all sizes. Early in my career, as the marcom manager for an up-and-coming division of a Fortune…