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ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while providing a delightful craving of classic Alanis Morissette. Here’s what you oughta know: LinkedIn pumps…
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While visiting SXSW a couple weeks ago, a speaker by the name of Jesse Friedman really made me stop, think, and want to challenge myself even more. This was the lesson from Jesse’s session, The UX of Real-Time Site Personalization: “When it comes to real-time user experiences, we need to think about the user.” Umm,…
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Not so long ago, in a galaxy not so far away, companies looked at their websites as if they were a sunk, untrackable marketing cost – sort of like printing brochures or creating a new corporate identity. Thankfully, those times have passed, and smart companies can view their websites as if they’re marketing assets that…
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Companies focus on short-term returns. They must: They answer to shareholders on a daily basis and investors are looking for returns to be instantaneous. This may stop brands from investing doing what they need to do to maximize their growth. In a quest for short-term gains, brands may even be encouraged to make decisions that…
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Corporate responsibility is good business & it feels good, too. “Contributing positively to our communities and the environment is fundamental to wedü. We value the integration of social, ethical and environmental concerns into the business of communications.” I stumbled across this statement in a corporate document drafted in early 2008 – six full years ago.…
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For corporate bloggers, there’s nothing more terrifying than a blank document and a blinking cursor. Solve your blogger’s block with these four fast sources for inspirational stories and new perspectives. Stories from your Customer Service Department Rarely is there a department more connected to the hearts and minds of your customers than your own customer…
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Changes to Google Search are causing marketers and SEO professionals to rethink how we quantify and describe SEO success. For many, it’s the end of the world – but it’s exactly what the industry needed. Google recently made Secure SSL Search the default for all users. Secure Search blocks search data from the websites a…
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To celebrate Halloween with style, wedü unleashed an interactive, Twitter-powered chattering skull, affectionately named “Yorick”. Powered by a fairly nerdy mix of technology, Yorick narrates tweets from select brands and organizations, as well as those sent to his Twitter account @wedurick (wedü + Yorick). Only a few days into his afterlife with…
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How to Add reCAPTCHA to Forms The reCAPTCHA user-dialogue system has become almost ubiquitous with online forms. It helps protect web forms from spam and automated bots by creating tests that human users can easily pass but are bothersome to automated bots. A reCAPTCHA can only be used once within any given page’s DOM, which…
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“I know who I WAS when I got up this morning, but I think I must have been changed several times since then.” – Lewis Carroll, Alice in Wonderland Imagine you’re planning a trip to Europe for next summer. You’re really excited about it – so excited, in fact, that you rush out and buy…
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Despite our better knowing, there is something about us that truly wants to believe in a “free energy” machine to solve the world’s problems, or a time travel solution to finally assemble the ultimate “past, present and future” members reunion of Journey. It’s not that we’re gullible, it’s just that these dreams are way too…
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When she checked in at the Mandalay Bay Hotel, she couldn’t believe she had forgotten her shoes back home! The guest called the online shoe store where she had purchased them and her luck didn’t get better. The online retailer didn’t have the shoe in her size. The online retailer’s customer service team then did…