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They studied 6,956 articles from the front page of the New York Times website, and learned something amazing about the kind of content we share and our motivations for sharing it. Hold that thought, we’ll come back to that story. When we talk about ‘virality,’ it too often conjures up images of the next Psy,…
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Can digital advertising replace all traditional advertising? Yes! By 99%. That’s my answer. Here’s why: A Brief History of Online Advertising If we think about traditional advertising, the channels include: Television and Radio Broadcast Newspapers and Magazines Billboards and Out-of-Home Advertising Direct Mail These are each great mediums to reach a fairly large, albeit shrinking,…
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There are a lot of commas in those advertising numbers. Typically, I wouldn’t say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and go and whether it’s QR codes or augmented reality, they may enjoy quick adoption before they find their proper place as an advertising channel.…
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B2B Marketing, or Business to Business marketing, has transformed drastically over the years. Just as fast as technology changes and develops, so shouldn’t every good B2B marketing plan. Today, thanks to the ever growing and changing world of technology, businesses have a whole new set of channels to help better serve their business. Let’s look…
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Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, Digg, etc. Look at all the posts. I bet each and every post will fall…
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Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or is its problem more deep-seeded than that? Don’t get me wrong – hundreds of millions…
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How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your current customers would love to buy more. In preparing our 2013 Financial Industry Digital Marketing…
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wedü’s ever-imaginative Creative Services group recently devised an internal challenge: How to pay tribute to the Oscars in a unique and playful way? The team suspected that most blogs and social media channels would discuss the pros and cons of Seth MacFarlane’s hosting abilities; spotlight the movies, actors, directors, etc. up for awards; and of…
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For the fourth consecutive year we created festive holiday scenes for our palladium windows facing Franklin Street. This time around, however, we took the tradition to the next level by making it a team-building and philanthropic project. Groups of wedu staff members worked together to create scenes depicting a theme selected by our nearly 3,000 Facebook…
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Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability.
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If your company is considering working with a marketing agency, first consider what type of “driver” your company is and be sure that the agency you partner with knows how to play in your sandbox.
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In this impersonal world of ours, making a good first impression is not just answering the phone in person or greeting someone with a smile. That positive impression should carry through all aspects of the job, and from all members of your team. This will create a positive experience and leave a lasting impression for…