• wedu Public Relations Team Helps Mass Utility Shine Light on “Home Lighting Makeover” Contest

    January 25, 2013

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    Sean Owen

    Just one more example of the range of our work and how our in-house team of professionals leverages traditional public relations and digital marketing strategy and tactics to achieve client goals.

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  • How Will Facebook’s Graph Search Change Digital Marketing? (Infographic)

    January 22, 2013

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    Sean Owen

    Here is a little infographic that wedu’s Digital and Creative Teams put together to summarize the ways we see Graph Search changing digital marketing in the future.

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  • How Facebook Just Made Bing SEO More Valuable Than Ever

    January 16, 2013

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    Sean Owen

    Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results.

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  • Graph Search is About to Make Facebook Page Likes Important Again

    January 15, 2013

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    Sean Owen

    With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others…

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  • The Benefits of Working With and For a Digital Marketing Agency

    January 3, 2013

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    Sean Owen

    Websites and digital marketing are some of the most important parts of a successful business. Companies want to visually “look good” to current and new customers alike. They need well-designed and highly functional websites to showcase what their company does and how well they do it. There are many factors that go into deciding whether…

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  • Chasing Emotions for Commerce and Wealth

    January 2, 2013

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    Sean Owen

    You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services –…

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  • New eBook: The Complete Guide to Marketing Your Business on Pinterest

    December 12, 2012

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    Sean Owen

    In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website.

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  • OK, So Where Are All the foursquare Black Friday Deals???

    November 21, 2012

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    Sean Owen

    Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all,…

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  • Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly

    November 19, 2012

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    Sean Owen

    If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation.

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  • One Evening with Email Marketing…

    November 19, 2012

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    Sean Owen

    If you are venturing into the world of email marketing without the help of the pros, get the basics down first. Set your goals, create a plan for execution, draft relevant content, create and test subject lines, and for all that you hold dear, don’t forget a compelling call to action. And just when you…

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  • Facebook’s Negative Feedback: The Good, the Bad & the Ugly (Infographic)

    November 15, 2012

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    Sean Owen

    Along with hiding posts, user actions that contribute to Facebook’s negative feedback for brands also include reporting the story as spam or unsubscribing from the page entirely.

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  • 3 Important Benefits of Digital Public Relations (Infographic)

    November 13, 2012

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    Sean Owen

    We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration.

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