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It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people that like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system…
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The noise has increased. The crescendo of Liking too many pages, following too many pages, joining too many groups now has people realizing they want to prioritize their own personal involvements. The popularity of the Unlike, UnFollow, Leave… buttons is on the rise. The first to go are the inauthentic. If you do a campaign…
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Just a few years ago there was significant discussion of whether businesses would stop building web sites and move their information strictly to Facebook. I was vehement in my opinion then, and remain just as convinced today, this is not going to happen. Ironically, Facebook appears to agree. However, Facebook has also given us the…
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The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand. Generating your content is tough, but once you come up with the killer…
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It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
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Separating content from how it is presented has been a mantra in the web world for well over a decade, and with the myriad of media now available for consuming content, the advantages of this are even more apparent. Web application developers long-ago adopted the Model-View-Controller (MVC) methodology from the software engineering world. Today nearly…
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Developments in science and technology are turning interaction design into an ever-wider exploration of complex, multi-sensory experiences. Creatives have to be much more aware of increasingly advanced delivery vehicles for the visuals and narratives we are developing.
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It’s not surprising, that Pandora has seen a significant increase in its number of users, and its users are now using Pandora both on their laptops as well as on mobile devices. The Los Angeles Times reports that the number of users who were “active listeners” (used Pandora more than once in the last 30…
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Who doesn’t love The Simpsons? It’s the longest running, and arguably the best, non-news program in television history. I’m part of the Simpsons Generation (I’ve always hated the term Generation X) and over the years I’ve discovered that the show is much more than an animated sitcom. In fact, the greatest cast of characters in…
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Your company and your sales guys need something to talk about. Something different. Thought leadership and content curation will make this happen, but you need to have an opinion. You can’t worry about the 3% of your audience you may tick off. You need to think about the 97% you’ll impress or at least engage.…
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Over the past decade, public relations as we all know it has changed dramatically. The days of emailing (or ( gasp) faxing) your press release to a reporter and then following up with a quick call are long gone. Modern-day public relations have evolved into a multi-channel effort that combines the talents of your public…
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Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience. Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns…