06 Oct Goodbye, Universal Analytics. Hello, GA4.
What's Happening To Analytics? In the constantly changing world of the internet, it's only a matter of time before some system that you know and love (or love to hate) will...
22 Sep Netflix & Amazon Prime Are Changing the Game for Advertisers: What You Need to Know
Netflix With Ads You may have heard that Netflix will be rolling out a subscription tier that includes advertising. Netflix has always held on to being commercial-free as one of the...
09 May Social Commerce Is Revolutionizing How Consumers Shop – Here’s What You Need to Know!
More and more personal connections are on social media so it makes sense that our shopping habits would evolve to be socially focused as well. We’re not meeting our friends...
06 Apr SEO vs PPC: Which Marketing Strategy Provides the Best Return?
Marketers often struggle with getting the word out about a brand. Search engine optimization (SEO) and Pay-per-click (PPC) strategies are effective marketing strategies to improve a brand’s online presence but...
06 Apr Consumer Behaviors in the Social Shopping Cart
Social media is changing how we communicate, learn, and now shop. The consumer shopping experience is slowly shifting from e-commerce to social commerce. So, what does this mean for the...
07 Mar Webinar: The Demise Of Open Rates
Along with Apple’s latest iOS introduction came an entirely new set of data security features. Mail Privacy Protection limits the information available to marketers everywhere, and it has not gone...
07 Mar Creating a Landing Page that Converts
First, let’s state the obvious – DO NOT send advertising click-thru or even all click-thru traffic to your home page or just a ‘service’ or ‘product’ page on your website....
07 Mar Optimizing Your Email Click-Through Rate
When it comes to email, there are many ways of measuring performance. One of the traditional metrics used by most marketers is the click-through rate (CTR). The click-through rate tells...
20 Jan Staying Relevant in the Metaverse
What is the Metaverse? With technology rapidly growing and shifting day to day, marketers and consumers alike are finding themselves having to shift along with it. The latest technology phenomenon involves...
19 Jan The End of Expanded Text Ads
It’s that time of year again. The time of year when you get to anticipate the gift that keeps on giving. Unfortunately, I’m not talking about the holiday season that’s...