We’ve all seen Mad Men or can imagine a variation of the show. It depicts agencies, wining and dining their clients, having the three martini lunches, and eventually revealing sexy, controversial advertising campaign concepts. Is that reality? It somewhat was and somewhat still is. But...
If you are using a CMS like Wordpress there are many contact form plugins in which you may only need to enter the keys to activate. The beginning of this post will show you how to create the required keys. The second part is aimed at more...
For most web developers this is a no-brainer, you always include a reCaptcha on a web form and in most cases this is the quickest and most effective solution to stopping form generated spam. It has been suggested that there are alternatives that can be effective...
Google announced upcoming changes to text ads on their search network in May. Expanded Text Ads, about two times the size of current ads, were one of the many exciting announcements for brands. Google has now officially launched them. But don’t worry, your standard text...
Verizon announced that they are purchasing Yahoo and the deal will be finalized by Q1 of 2017. For most people this news is just another company spending big money to acquire potential competition. For digital marketers, however, this is a game changer. Much like Microsoft’s...
If you have ever been involved with email marketing then you are familiar with the term “bounce.” Marketers are always asking about bounce rate and working to improve it. But why? Email bounces can hurt your overall email marketing program, but not every bounce is...
Microsoft announced that they are purchasing LinkedIn. Besides the fact that they are paying $26.2 billion in cash for the company, you may be thinking ‘what’s the big deal’? Well, this acquisition is not just a big deal, it is a HUGE deal. From a digital...
That may sound harsh, but it’s completely true. Running a business and managing a brand are equally important and completely different. There are businesses that are successful because consumers don’t have a choice but to use their product or service. The brand, to a great...
How often do you pick up your phone and Google something? Whether it’s a random question, a local attraction or even directions? Chances are that you are in the majority of users who are doing this often. Google recently shared that there are TRILLIONS of...
At the recent Facebook F8 Conference, Facebook focused on the introduction of Bots to the popular Messenger app, opening the door for heightened commercial use of the app. Facebook Messenger has quadrupled its active users in just two years (currently at 900 million active monthly...
