There are more than 100 billion emails sent every day. So, how do you set yours apart from the others? We’re here to help you understand what makes a winning email and show you how to effectively break through the clutter. Your Subject Line Is Your...
2015 was a great year for brands embracing digital. New publication and promotion platforms emerged, podcasting made a comeback and 360 degree immersive video became widely available with or without fancy headsets. It was also a year where many ‘best practices’ really started showing their wear,...
Nimble Brands Cash In on Accessible Novelty, but is this Version of Virtual Reality a Magic Bullet? Immersive, 360 video in both 2D and 3D flavors is quickly becoming more easily accessible from most mobile devices with or without headgear. In turn, more agencies, videographers and...
When the Club is Crowded, Be the Bartender I’ve always likened engagement v. interruptions to a crowded nightclub scenario. Think back to your singles days of pub hopping (or modern networking). There are four ways to get attention in a bar: The first is to approach each...
Smarter Placement Strategies Yield Big Acquisition All of 2015’s favorite buzzwords got together for a powerful digital marketing super team that blends big data, ‘small’ data and our favorite marketing platforms. If I were Oprah, hypertargetted cross-channel remarketing would be the favorite thing for 2016. Remarketing is known...
Is the Editorial Inbox as good as the Spam Folder? Speaking of overfilled inboxes, publication editors are people too. Whether they’re bloggers, a trade pub, YouTubers or the Times, they’re pretty sick of your lazy PR approach. I’m talking to you, years 2001 to 2015. The ease...
We Graciously Welcome our Marketing Robot Overlords Assistants As marketing automation and integration continues to become more affordable, and even built into existing email and marketing platforms, it will increasingly become a more valuable tool for marketing and sales team communications. Look for automation to continue to...
Smart Retailers Adapt, Not Fight Against, Consumer Habits 2014 into 2015, retailers like Best Buy fought showrooming by pledging more competitive prices. The FCC had stepped in to ensure no brand couldn’t block Wi-Fi and mobile connectivity to help ensure all brands stayed on the up...
As marketers, it’s hard not to get excited about the biggest shopping day of the year… from a very safe distance. From deciphering ad design to getting along with the crowds, we’ve unleashed our creative, and marketing strategy experience, to help make you a victor of...
Facebook 360 Video hits iPhone Video on Facebook used to turn heads, but expect more and more to have audiences spinning wildly in their office chairs. Facebook announced 360 degree videos for Android back in September, and some brands like Discovery Channel have begun using them for...
