We both know you need to draft something for your brand's blog, so it's time stop staring at a blank screen and start that article about…. Well… What to write about? Can we use an advertising platform to generate free blogging ideas? Absolutely. Google's advertising platform, AdWords,...
It’s the time of year when most organizations are in the midst of planning. By knowing what you need to include in your marketing plan, you’ll be a step ahead – and you’ll be able to budget appropriately for things which weren’t part of your marketing...
How much time did you spend on your smart phone and computer today? I’ll give you a minute to think about it… According to the Daily Mail(1), the average person spends an average of 8 hours and 41 minutes on their electronic devices every day. That’s...
You wouldn’t expect that a problem solving technique developed by an auto manufacturer would catch on to become the darling of process refinement, but Sakichi Toyoda’s (of Toyota Motor Corporation) iterative “Five Whys” have earned a place in much of business from Six Sigma to...
Back in January, I started a fun CodePen challenge to my co-workers, called Code Brü. Entrants can build anything you want on CodePen with a given theme, then everyone votes on their favorite entry. The winner receives a free 6-pack of beer (or a spirit)...
If you have a WordPress or Joomla website, you may have received an email from Google Search Console (Google Webmaster Tools) recently. While not always a cause for alarm, the fix is as easy as removing a line in a text file. We'll show you...
You're prepping a website report for management and there it is in brazen glory, a spam entry in your top referral sources. If you're lucky, it's one of the more 'safe-for-work' spam sources. Common Google Analytics referral source spammers include: best-seo-offer.com buttons-for-your-website.com social-buttons.com buttons-for-website.com buy-cheap-online.info get-free-traffic-now.com simple-share-buttons.com event-tracking.com Unfortunately, there's a growing trend of pornographic...
One differentiator, please. Something big, but not too big. Something bold, but not too bold. Something that makes our company standout. Nothing that’s too difficult or that requires whole-company buy-in. Differentiators are to be celebrated. Take a test of how much of a differentiator you are...
As a service business, wedü can only thrive if we have a group of dedicated, engaged employees. Like you, we are constantly looking for ways to recognize our employees for their great work. Much of that recognition comes from management, but equally important to an...
Earlier this year Jeremy Paris and I had the pleasure of attending the 2015 An Event Apart Web Design Conference in Boston Massachusetts. This is an excellent conference for any company that works with web development, design, UX, marketing, or social media. Every year there...
