Author: Sean Owen

04 Mar How to Track Goals on a B2B Website

Sometimes the ‘safe’ marketing investment turns out to be a sink. Sometimes there’s untapped potential in a growing traffic source. Knowledge of your own data allows for more informed opinions and offers insights into the effectiveness of your status quo and the best next steps. Whether...

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08 Jan Promoting your Content Marketing

Best selling books aren't just written. They’re written then they’re marketed, placed and promoted. Successful content marketing requires that same balance – and that’s an important point often forgotten by new and senior marketers alike. Your blog isn’t a ‘Field of Dreams,’ it’s a best seller...

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