If you’re a marketer and have not given hashtags much thought, you’re not alone. Unfortunately, you are missing a major opportunity in reaching consumers. Hashtags are key to not only higher engagement, but also creating greater brand awareness and staying relevant...
Inbound marketing is the silent advertiser. It’s the salesman who comes to your door disguised as your neighbor, with a warm apple pie. Inbound marketing says: “I’m not here to sell you anything; I’m actually here to give you something.” Let’s be real though. Marketing is...
In the marketing world, how creative you are defines how successful you are. It’s what sets you apart from other marketers. So, we at wedü find it essential to practice creativity. We do it often, we do it well, and we take it as seriously...
If you don't think email marketing is effective, think again. Active email accounts are expected to hit 5.6 billion by 2019 and that’s with 99% of consumers checking their email at least once a day. In addition to that, email generates $38 for every $1...
Considered somewhat of a dark horse in marketing strategy, employee advocacy is quickly becoming crucial to business growth on social platforms. With statistics such as increasing your social engagement by 8x, growing your retention by 37%, and receiving 24x your current social media shares, the...
There isn’t much which we can all agree on these days, but there is one thing that we all should find important, and that is giving back. No matter where you stand politically, we can all agree that helping those in need and “doing good”...
Effectively marketing to millennials is a hot topic for nearly every industry, but it seems so few brands have cracked the code of how to do it successfully. Millennials are hard to market to, with their notoriously short attention spans and their love of quickly...
Waze, the inviting social navigation app from Google which boasts nearly 115 million active monthly users, is in the process of ramping up their ad business across the United States, Canada, and parts of Europe. The app recently signed a deal with powerhouse WPP which...
What many assumed would be nothing more than a fad or SnapChat’s awkward step-sister, has become a force to be reckoned with. Even if you don’t love them, it appears that Instagram stories are here to stay and are only gaining more fans. SnapChat’s once...
Author: Kateri Bean, Content Creator If you can't afford to purchase a Super Bowl ad this year (last year an ad spot of 30 seconds cost advertisers a whopping $5.5 million dollars) or ad time before the next big blockbuster hits the theaters, you aren’t alone! But fear...