What's Happening To Analytics? In the constantly changing world of the internet, it's only a matter of time before some system that you know and love (or love to hate) will go through a major change or overhaul. Google is well known for constantly making changes...
Netflix With Ads You may have heard that Netflix will be rolling out a subscription tier that includes advertising. Netflix has always held on to being commercial-free as one of the major benefits to subscribers. However, with subscriber growth dwindling, they have begun to consider other...
More and more personal connections are on social media so it makes sense that our shopping habits would evolve to be socially focused as well. We’re not meeting our friends at the mall anymore; we’re tagging them in Instagram shopping posts and sharing TikTok videos....
Marketers often struggle with getting the word out about a brand. Search engine optimization (SEO) and Pay-per-click (PPC) strategies are effective marketing strategies to improve a brand’s online presence but which one provides the best return for your goal? Search Engine Optimization Search engine optimization (SEO) is...
Social media is changing how we communicate, learn, and now shop. The consumer shopping experience is slowly shifting from e-commerce to social commerce. So, what does this mean for the future of commerce in general? A recent study conducted by Sprout Social indicates that social...
Along with Apple’s latest iOS introduction came an entirely new set of data security features. Mail Privacy Protection limits the information available to marketers everywhere, and it has not gone unnoticed. Pivoting how email success is measured has become essential, as open-based marketing tactics are...
First, let’s state the obvious – DO NOT send advertising click-thru or even all click-thru traffic to your home page or just a ‘service’ or ‘product’ page on your website. Build custom landing pages for your marketing efforts. There are many things to think about when...
When it comes to email, there are many ways of measuring performance. One of the traditional metrics used by most marketers is the click-through rate (CTR). The click-through rate tells you how many people clicked on a link within your email communication. It is calculated...
What is the Metaverse? With technology rapidly growing and shifting day to day, marketers and consumers alike are finding themselves having to shift along with it. The latest technology phenomenon involves the use of virtual and augmented reality and is referred to as the Metaverse. The metaverse...
It’s that time of year again. The time of year when you get to anticipate the gift that keeps on giving. Unfortunately, I’m not talking about the holiday season that’s right around the corner. I’m talking about the time of year when Google decides they...
