There isn’t much which we can all agree on these days, but there is one thing that we all should find important, and that is giving back. No matter where you stand politically, we can all agree that helping those in need and “doing good”...
Effectively marketing to millennials is a hot topic for nearly every industry, but it seems so few brands have cracked the code of how to do it successfully. Millennials are hard to market to, with their notoriously short attention spans and their love of quickly...
Waze, the inviting social navigation app from Google which boasts nearly 115 million active monthly users, is in the process of ramping up their ad business across the United States, Canada, and parts of Europe. The app recently signed a deal with powerhouse WPP which...
What many assumed would be nothing more than a fad or SnapChat’s awkward step-sister, has become a force to be reckoned with. Even if you don’t love them, it appears that Instagram stories are here to stay and are only gaining more fans. SnapChat’s once...
Author: Kateri Bean, Content Creator If you can't afford to purchase a Super Bowl ad this year (last year an ad spot of 30 seconds cost advertisers a whopping $5.5 million dollars) or ad time before the next big blockbuster hits the theaters, you aren’t alone! But fear...
2018 is almost over, so what lies ahead on the 2019 social media horizon? The answer is, a lot of things, but some are of more relevance than others! See which trends will really be influential this new year and learn how you can implement...
It’s the most wonderful time of the year…for some people, but for others the holiday season is filled with more stress than joy. This time of year is often littered with blown budgets, lack of sleep, social expectations, and packed schedules, all which can lead...
This time of year, you don’t need to leave your inbox unattended for long before it is filled up with countless emails advertising holiday sales and deals. Even if the products being pushed are wildly different, the ads themselves are all somewhat similar, making none...
Author: Kateri Bean, Content Creator With recent outrage over Facebook’s data harvesting and Google’s stalkerish behavior, it comes as no surprise that people are feeling ultra-protective of their privacy online. Many of us have accepted that all our actions on the internet are being carefully tracked...
The Facebook Update We've All Been Waiting For Author: Carolanne Donovan, Social Media Storyteller If you’ve ever had your Facebook ad rejected, you understand the frustration that the 20% rule provides. The 20% rule was established as a way of minimizing noise and clutter on the platform,...