04 Jan Big News! wedü Creates New Safety Website for Underwriters Laboratories
Manchester, N.H.-wedü has launched a new educational microsite for Underwriters Laboratories (UL) that focuses on teaching safety to children, ages 6-14, in a fun way. The new online site supplements the highly successful wedü-concepted offline UL Safety Smart edutainment school tour, which has been touring the United States for the past 3 years.
I am Safety Smart (www.ulsafetysmart.com) allows kids and their parents to register for a customized user experience designed from a child’s point of view. Users are provided with their own home page and are able to play games, win safety points, leave messages about their safety efforts and earn safety trophies. Kids can even nominate their friends for “Safety Smart” recognition and earn them a personalized certificate.
The site also features a number of helpful features for parents and teachers including safety tips, stories about global safety efforts and an informative blog written by Gus Schaefer, UL’s Public Safety Officer.
“We are very excited about our new I am Safety Smart website and the way it will enhance our ongoing school tour,” commented Barbara Guthrie, Underwriters Laboratories VP of Consumer Affairs. “The creative minds at wedü did a great job concepting, designing and building this unique site.”
“In today’s digital age, it is so important for brands to offer an online component to their experiential marketing efforts to ensure life after the event,” stated Sean Owen, wedü President and CEO. “I am Safety Smart adds a completely new dimension to the Safety Smart tour in that, kids can participate in the school activities and then go online and continue to compete for days and weeks, all the while learning about safety.”
wedü has also developed Safety Smart iPhone and iPad Apps for UL which are slated to launch in the next few weeks. These apps will be available for download on iTunes and contain a number of educational games and content.
About Underwriters Laboratories
Underwriters Laboratories® is an independent product safety certification organization that has been testing products and writing standards for safety for more than a century. UL evaluates more than 19,000 types of products, components, materials and systems for more than 66,000 manufacturers annually. In total, there are more than 20 billion UL Marks appearing on products worldwide each year. UL’s global family of companies and network of service providers includes 68 laboratory, testing and certification facilities serving customers in 102 countries. For more information, visit: www.ul.com/newsroom.
wedü (twitter: @weduinc) is an award-winning, full-service advertising agency. Core services include; brand promotion, strategy, public relations, social media, creative, experiential marketing, internet marketing, website design, multimedia and internet based applications. wedü is a proven leader in providing online and offline marketing initiatives through website design and development. Other interactive services include; e-commerce, targeted e-mail marketing, search engine optimization and web hosting.
wedü was named 2009 and 2010 Best Advertising Agency and Best Web Developer by New Hampshire Business Review. wedü is also a past recipient of numerous Summit International, MarCom International and Hermes Creative Awards.