Marketers often struggle with getting the word out about a brand. Search engine optimization (SEO) and Pay-per-click (PPC) strategies are effective marketing strategies to improve a brand’s online presence but which one provides the best return for your goal? Search Engine Optimization Search engine optimization (SEO) is...
First, let’s state the obvious – DO NOT send advertising click-thru or even all click-thru traffic to your home page or just a ‘service’ or ‘product’ page on your website. Build custom landing pages for your marketing efforts. There are many things to think about when...
When it comes to email, there are many ways of measuring performance. One of the traditional metrics used by most marketers is the click-through rate (CTR). The click-through rate tells you how many people clicked on a link within your email communication. It is calculated...
Since Facebook changed its algorithm in 2018 many brands have seen a decrease in engagements. One way to counteract this shift is to engage your customers with a group! Facebook groups can be a powerful marketing tool. The community created within your group will help you...
Have you ever added things to your online shopping cart, only to realize that the one thing you came to the site to buy is nowhere to be found? Consumer frustration finding the products they wish to buy has led to increasingly high amounts of...
Part one of our influencer series talked about the high-level buzz around influencer marketing. In part two we will explore more intricate details of the industry, more specifically the pitfalls of brand-influencer partnerships and how to avoid them. With brands either yearning for the attention...
iOS 14’s latest update is here and it’s one that digital marketers haven’t been looking forward to. Apple announced that it would be introducing privacy changes that allowed for its users to opt into data tracking in all of its apps. The idea was that...
The buzz around “Influencer marketing” is all over social media and grabbing everyone’s attention. This style of reaching consumers has quickly become one of the most popular forms of marketing, today. What used to be a space saved for only celebrities and a few dedicated...
2020 was an unprecedented year and forced many brands to shift their advertising efforts to the digital realm. Competing in this overly saturated digital market can feel overwhelming and ineffective, but when approached properly can be extremely successful for your brand. The largest and most prominent...
Creating a seamless experience during any digital design process is no easy feat. However, it is the ultimate goal when creating digital experiences. Being close to a project can cause us to believe that a user experience is great. We may already know the ins...
