2020 was an unprecedented year and forced many brands to shift their advertising efforts to the digital realm. Competing in this overly saturated digital market can feel overwhelming and ineffective, but when approached properly can be extremely successful for your brand. The largest and most prominent...
Creating a seamless experience during any digital design process is no easy feat. However, it is the ultimate goal when creating digital experiences. Being close to a project can cause us to believe that a user experience is great. We may already know the ins...
Historically, consumers have been focused on the price and value differentiators that a particular brand provided to them. The desire to save money on a product perceived to have high value was widely adopted by most, and far outweighed any other benefit a brand could...
What do Baby Shark, Flossing, and VSCO girls all have in common? Besides becoming a worldwide phenomenon, all three of them have their roots dug deeply in TikTok, a platform known for its 15-second videos and fame-hungry users. If you have spent any amount of...
Augmented reality, previously connected to the Pokémon Go world, has now become a huge player in the beauty industry. It’s important to note that augmented reality and virtual reality are two very different things. Virtual reality requires bulky headsets while AR is much more user-friendly...
Instagram is planning big changes based on its user’s mental health. The platform was originally built as a place of self- expression, and joy. However, more and more people have developed anxieties around Instagram over time. Therefore, CEO Adam Mosseri has set out to make...
What is the number one cure for stale or flat traffic– from your websites to social media sites? You’ve heard it before, we’ve all heard it before, so we’ll say it again, content is king! Prioritizing your content will always lead to increased traffic. It’s...
The holiday season is just days away, are your social media pages ready? Regardless of what industry you’re in, your social media pages are the front lines for customer service during this season of chaos. In addition to the surplus of sales and customer questions,...
As a company ALMOST in the 2020s, it’s time to ask yourself a big question. Is your website modern enough to stay relevant in this new digital era? Let’s discuss four red flags that show you (definitely) need a redesign. Is the message of what you...
A few years back, we told you all about how Marketing Automation was becoming more common, and more affordable for businesses of all sizes. In honor of Throw Back Thursday, we’re taking you back to this blog post because believe it or not, some brands...
