Considered somewhat of a dark horse in marketing strategy, employee advocacy is quickly becoming crucial to business growth on social platforms. With statistics such as increasing your social engagement by 8x, growing your retention by 37%, and receiving 24x your current social media shares, the...
There isn’t much which we can all agree on these days, but there is one thing that we all should find important, and that is giving back. No matter where you stand politically, we can all agree that helping those in need and “doing good”...
Waze, the inviting social navigation app from Google which boasts nearly 115 million active monthly users, is in the process of ramping up their ad business across the United States, Canada, and parts of Europe. The app recently signed a deal with powerhouse WPP which...
2018 is almost over, so what lies ahead on the 2019 social media horizon? The answer is, a lot of things, but some are of more relevance than others! See which trends will really be influential this new year and learn how you can implement...
This time of year, you don’t need to leave your inbox unattended for long before it is filled up with countless emails advertising holiday sales and deals. Even if the products being pushed are wildly different, the ads themselves are all somewhat similar, making none...
We’ve all seen Mad Men or can imagine a variation of the show. It depicts agencies, wining and dining their clients, having the three martini lunches, and eventually revealing sexy, controversial advertising campaign concepts. Is that reality? It somewhat was and somewhat still is. But...
In November of 2012 HubSpot predicted that Pinterest would implement business analytics and a ‘Buy It Now button.’ Flash forward 4 years and both features are up and running and another buying option has been added: Buy It On Pinterest. Added in June, the Buy It...
At the recent Facebook F8 Conference, Facebook focused on the introduction of Bots to the popular Messenger app, opening the door for heightened commercial use of the app. Facebook Messenger has quadrupled its active users in just two years (currently at 900 million active monthly...
Have you hit social media pay dirt yet? Now is your chance! Instagram holds so much potential for your business. Not sure how to utilize it? Don’t worry we have that covered. wedü has created an Instagram e-Book that contains everything you need to know...