Since Facebook changed its algorithm in 2018 many brands have seen a decrease in engagements. One way to counteract this shift is to engage your customers with a group! Facebook groups can be a powerful marketing tool. The community created within your group will help you...
Have you ever added things to your online shopping cart, only to realize that the one thing you came to the site to buy is nowhere to be found? Consumer frustration finding the products they wish to buy has led to increasingly high amounts of...
Apple is at it once again! User privacy has become a big focus of Apple’s and after their iOS 14 update and the in-app tracking opt-ins, they have doubled down and made mail tracking something that will become a thing of the past. Yes, Apple...
You have probably heard the term NFT in the news lately. You may have read about one selling for millions of dollars, such as a burned Banksy selling for $1.3 million. It is enough to get your attention, but what is an NFT? NFT stands...
Part one of our influencer series talked about the high-level buzz around influencer marketing. In part two we will explore more intricate details of the industry, more specifically the pitfalls of brand-influencer partnerships and how to avoid them. With brands either yearning for the attention...
iOS 14’s latest update is here and it’s one that digital marketers haven’t been looking forward to. Apple announced that it would be introducing privacy changes that allowed for its users to opt into data tracking in all of its apps. The idea was that...
The buzz around “Influencer marketing” is all over social media and grabbing everyone’s attention. This style of reaching consumers has quickly become one of the most popular forms of marketing, today. What used to be a space saved for only celebrities and a few dedicated...
Privacy on the web has become a hot-button topic in recent years as after a long time, users have become a little bit annoyed about the way their data has been used and shared. Some web browsers, Safari and Firefox, have already taken steps to...
2020 was an unprecedented year and forced many brands to shift their advertising efforts to the digital realm. Competing in this overly saturated digital market can feel overwhelming and ineffective, but when approached properly can be extremely successful for your brand. The largest and most prominent...
We all know first impressions can shape entire relationships. Your first impressions with people close to you are often engraved in your mind. Websites are no different. Consider what users' first impressions are when they load your website. Now imagine yourself walking into a brick-and-mortar...
