What is the Metaverse? With technology rapidly growing and shifting day to day, marketers and consumers alike are finding themselves having to shift along with it. The latest technology phenomenon involves the use of virtual and augmented reality and is referred to as the Metaverse. The metaverse...
It’s that time of year again. The time of year when you get to anticipate the gift that keeps on giving. Unfortunately, I’m not talking about the holiday season that’s right around the corner. I’m talking about the time of year when Google decides they...
Traditional Media - Is It Dead and What's Next? Believe it or not, it isn’t one vs. the other. Learn all about the benefits of an integrated marketing approach, including which methods belong in your marketing plan, and how an integrated media approach can save your business...
If you're still working off of an old marketing plan, it's time to shake things up. Take a look at our seven tips for planning an effective marketing strategy in 2022, and get ready to maximize your success! 1. Stop thinking that print doesn't matter Today's consumers...
Since Facebook changed its algorithm in 2018 many brands have seen a decrease in engagements. One way to counteract this shift is to engage your customers with a group! Facebook groups can be a powerful marketing tool. The community created within your group will help you...
Have you ever added things to your online shopping cart, only to realize that the one thing you came to the site to buy is nowhere to be found? Consumer frustration finding the products they wish to buy has led to increasingly high amounts of...
Apple is at it once again! User privacy has become a big focus of Apple’s and after their iOS 14 update and the in-app tracking opt-ins, they have doubled down and made mail tracking something that will become a thing of the past. Yes, Apple...
You have probably heard the term NFT in the news lately. You may have read about one selling for millions of dollars, such as a burned Banksy selling for $1.3 million. It is enough to get your attention, but what is an NFT? NFT stands...
Part one of our influencer series talked about the high-level buzz around influencer marketing. In part two we will explore more intricate details of the industry, more specifically the pitfalls of brand-influencer partnerships and how to avoid them. With brands either yearning for the attention...
iOS 14’s latest update is here and it’s one that digital marketers haven’t been looking forward to. Apple announced that it would be introducing privacy changes that allowed for its users to opt into data tracking in all of its apps. The idea was that...
