Author: Kateri Bean, Content Creator With recent outrage over Facebook’s data harvesting and Google’s stalkerish behavior, it comes as no surprise that people are feeling ultra-protective of their privacy online. Many of us have accepted that all our actions on the internet are being carefully tracked...
The Facebook Update We've All Been Waiting For Author: Carolanne Donovan, Social Media Storyteller If you’ve ever had your Facebook ad rejected, you understand the frustration that the 20% rule provides. The 20% rule was established as a way of minimizing noise and clutter on the platform,...
The Twitter Update You Need to Know About Author: Mike Conley, Digital Marketing Manager The functionality of the blue badge eventually evolved into a way of identifying those individuals and accounts maintaining strong social influence across the platform. Coined as a term to identify these highly influential...
Expanding Your Ad Horizons: What You Need to Know about Google’s New Text Ad Format Author: Kateri Bean, Digital Advertising Specialist Chances are you’re familiar with Google’s text ad format. You know how to make the most of the two headlines and the single eighty-character description, but no...
Don't Ignore the Power of a Millennial Author: James Basbas, Account Director With over 80 million millennials in the United States maintaining $200 billion dollars in buying power, millennials are swiftly becoming the key resource to the consumer industry. In fact, experts expect that over the next...
Helpful Ways to Increase Browser Speed & Battery Life There are many browsers on the market today for users to pick and choose at their leisure, all of which have different functionalities and utilize different operating platforms. Here at wedü, our browser of choice tends to...
The Importance of Google Analytics Author: Carolanne Donovan, Social Media Storyteller Google Analytics can provide your business with extremely valuable insights that can be used to increase sales, leads and improve the online user experience of your customers, just to name a few. It is best to...
The Power of Influencers in Social Media Author: Julia Prevost, Social Media Manager An influencer is defined as “an individual who has above-average impact on a specific niche process. Influencers are normal people, who are often connected to key roles of media outlets, consumer groups, industry associations or community...
Content Over Chrome: A Reduction of UI Complexity Author: Nick Samia, UI/UX Designer Over the last decade User Interface design has gone through a number of trends. Each trend shift has had one thing in common, a reduction in complexity giving way to greater focus to content...
Is Your Site Ranking? Author: Mike Conley, Digital Marketing Manager Search Engine Optimization (SEO) is not a ‘set it and forget it’ type of task. In fact, this is something your team must work on monthly if you are serious about competing in organic search on Google,...