First, let’s state the obvious – DO NOT send advertising click-thru or even all click-thru traffic to your home page or just a ‘service’ or ‘product’ page on your website. Build custom landing pages for your marketing efforts. There are many things to think about when...
When it comes to email, there are many ways of measuring performance. One of the traditional metrics used by most marketers is the click-through rate (CTR). The click-through rate tells you how many people clicked on a link within your email communication. It is calculated...
Since Facebook changed its algorithm in 2018 many brands have seen a decrease in engagements. One way to counteract this shift is to engage your customers with a group! Facebook groups can be a powerful marketing tool. The community created within your group will help you...
Have you ever added things to your online shopping cart, only to realize that the one thing you came to the site to buy is nowhere to be found? Consumer frustration finding the products they wish to buy has led to increasingly high amounts of...
2020 was an unprecedented year and forced many brands to shift their advertising efforts to the digital realm. Competing in this overly saturated digital market can feel overwhelming and ineffective, but when approached properly can be extremely successful for your brand. The largest and most prominent...
Meeting prospective clients can be nerve-racking. You want them to like you, but you don’t want to seem like you’re trying too hard. You want to be yourself, but you also want to leave a lasting impression. There’s a lot to think about because that first...
Considered somewhat of a dark horse in marketing strategy, employee advocacy is quickly becoming crucial to business growth on social platforms. With statistics such as increasing your social engagement by 8x, growing your retention by 37%, and receiving 24x your current social media shares, the...
2018 is almost over, so what lies ahead on the 2019 social media horizon? The answer is, a lot of things, but some are of more relevance than others! See which trends will really be influential this new year and learn how you can implement...
This time of year, you don’t need to leave your inbox unattended for long before it is filled up with countless emails advertising holiday sales and deals. Even if the products being pushed are wildly different, the ads themselves are all somewhat similar, making none...
Author: Kateri Bean, Content Creator With recent outrage over Facebook’s data harvesting and Google’s stalkerish behavior, it comes as no surprise that people are feeling ultra-protective of their privacy online. Many of us have accepted that all our actions on the internet are being carefully tracked...
