19 Jan Experiential Marketing +Targeted Social Media Marketing = Measurable ROI
In case you haven’t noticed, social media is here to stay. While it complicates our lives in vastly different ways, there is no disputing its rapid adoption by the masses.
And why not? Businesses of varying shapes and sizes finally have a relatively low-cost advertising platform to promote their offerings. What’s more, social media affords these same businesses an opportunity to deploy more effective data-mining analytics as means to understand the purchasing behaviors of their core customer base.
It’s no wonder then to consider why so many of today’s leading consumer products companies are placing laser-like emphasis on demystifying social media’s hidden truths. Divisions devoted to this marketing discipline are being developed as fast as their Consumer Insights and Shopper Marketing brethren at Fortune 500 Corporations from the likes of Procter & Gamble to Anheuser-Busch.
In its purest sense, social media represents a form of currency seldom obtained through other marketing mediums- real-time consumer engagement. There’s virtually no better replacement for meaningful and relevant dialogue with a target consumer. Social media gives consumers control to influence how they want to be engaged. From a consumer marketers’ perspective, what more could you ask for? Create the experience, monitor the interaction and report your findings. It’s priceless currency, quite frankly.
For experiential marketing programming, it’s priceless indeed. Illustrating this point further, over the last 12 months, not a single experiential marketing client request has surfaced without social media integration? Coincidence? Hardly.
Social media is, for all intents and purposes, the public relations tool of choice for event marketers. Real-time feedback 24/7 downloaded to a variety of social networking mediums within milliseconds. We talk incessantly about extending a brand’s experiential marketing campaign through digital integration. With social media, experiential marketers can shape the pre, during and post-engagement process as part of their event execution, while laying the groundwork for follow-on promotions via mobile and digital channels. With hundreds of millions of people using Facebook, Twitter, Youtube, Flickr and Foursquare daily, the opportunity to reach a limitless audience is no longer impossible.
The key however resides in your master plan. Figuring out how you want to engage and enhance the live action through creative social media marketing helps deliver the basis of a lifetime customer — ROI wedüized!
wedü is uniquely positioned to offer highly creative experiential, interactive and social media marketing solutions- all under one roof. Our 360 degree approach truly integrates the online and offline worlds to ensure you get the most out of your experiential marketing efforts.
Contact us today to chat about what we can do for your brand.