11 Jul Google Chrome Ad Blocker
Come again? Google is going to add an ad blocker to Chrome next year? I have so many questions!
- As a digital marketer, I want my ads to show up where I place them. Is this going to hurt my business?
- As a Google Advocate, shareholder, guru, etc. I am confused. Wouldn’t blocking their own ads hurt their business?
First off, I would hope that those who choose to advertise and those who allow ads on their websites would do so in a tasteful manner. Allow me to discuss an example: mashable.com. Mashable started out as a great resource for tech start-ups and information about web advertising. In some cases, it still is today. However, I cannot visit this site anymore. In fact, the only time I do use it is to see if the ads I just launched are serving. The site allows the standard ads you would expect such as banner ads and pre-roll video ads. But it goes as far as to add full screen ads to pop up without notice, hero image-sized ads, and movie ads that start playing sound automatically. Trying to find the source of the last ad type is sometimes a challenge. I JUST WANT TO READ THE ARTICLE DAMNIT!!!!!
Mashable allows so many ads, I imagine that the core group that grew with them is annoyed or has left. Let’s not make this a roast of Mashable but my theory is that Google is going to add an ad limiter rather than a blocker to sites visited on their browser. Meaning, those last few ads/nuisances types, will not show up because they affect your direct interaction with a web page.
To the digital marketer, your ads will show up in quality positions. I would prefer my banner ads to show up in articles from the NYT or Wall Street Journal rather than block out the entire page and annoy the user. When we are engaging with the user, remember they have the choice to reciprocate. Why send them the most annoying ad on a site they like to visit? Those giant ads that cannot be clicked out of are a brand deterrent not an engagement opportunity. Google has yet to release the types of ads they will block or limit, but according to the standards found here, ad formats such as pop-ups, auto-playing video ads with sound and ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”
To the Google fanatic, remember, Google has multiple audiences to cater to, namely users and advertisers. Google aims to provide everyone with a better web experience. Quality over quantity.
And to the website guy who allows ads on their site, though you may take a hit on your ad revenue, you have more traffic and longer sessions per visit to your site. Their might be a whole new world of Ad-SEO that you will have to abide by. For all of us web users, for the love of all that is good, carry on in a tasteful fashion. You too Cashmore…please.