01 Sep Is Your Company Social?
Is social media a part of your marketing and public relations plan? If not, you are missing out on an opportunity to reach prospective customers in a cost-effective, efficient and highly measurable way.
Countless companies are finding that, in this economy, utilizing web platforms such as Facebook, Twitter, PR Newswire, YouTube, Flickr, LinkedIn, etc allows them to get their message out directly and unfiltered to a global customer base. Got a new product? Tweet it. Have an event coming up? Put it on Facebook. Have a press release announcing a new client? Put it on an online pr news service and let a prospective client halfway around the world find it.
An additional benefit to these new platforms is that you will be able to turn your customers into your spokespeople- for free! Once a current customer becomes your fan on Facebook or starts following you on Twitter, you will then be exposed to all of their friends or followers and, if asked, they may even recommend you to their contacts. What better an endorsement than from a satisfied customer to the people closest to them? This is a great way to build your customer base very quickly.
Because internet activity is so easy to track, social media platforms are the most measurable forms of marketing and pr available to your company. Google AdWords allows you to target certain demographics and measure the effectiveness of your advertising campaign, a good email blast service now tells you what link each email address clicked on, monitoring blogs gives you an idea of what people are saying about your company, Facebook offers in-depth demographic stats for your fans- and the list goes on and on. Just about every one of the top online media platforms now offers some sort of way to measure your fan base and effectiveness.
The possibilities of where your company can go using social media are endless. Contact wedu today for a strategy session about how wedü can expand your web presence through the use of social media.