01 Nov You NEED to Be Asking Yourself These Questions About Your Website
As a company ALMOST in the 2020s, it’s time to ask yourself a big question. Is your website modern enough to stay relevant in this new digital era? Let’s discuss four red flags that show you (definitely) need a redesign.
Is the message of what you do or what you sell clear?
One of the number one functions for business’ in 2020 is innovation. So, how can you stay top of mind and top of your game this year? By making sure your website is designed with a goal in mind.
Whether your goal as a company is to sell a product, get sign-ups, accrue applications, or even opt-ins for your emails, your business goal should be crystal clear. Each page on your website should eventually get a visitor to complete whatever it is you define as a conversion. If it isn’t, you will lose important conversions and you should (really) consider reconfiguring that.
Is your website user-friendly?
The biggest mistake you can make is neglecting usability. Your websites’ user-friendliness is your key to success.
Start by defining the different types of users that visit your site, then define what path those users might take throughout your site. Finally, ask yourself if their needs are being met as they browse through their individual paths.
A good way to identify these paths is to brainstorm what the user wants out of the site, is it logging in? Is it browsing through? And then, simplify for those different user needs.
If the bounce rate of your website is high, and people don’t seem to interact with your page the way you’d like, it’s time to think about a redesign. High bounce rates can be attributed to a lot of things, but one of them is definitely a hard to navigate website.
It’s important to make your site easy for a user to navigate, if you aren’t, your competitor definitely is. As a business, you must understand the user’s behavior to move ahead of the game.
Is it Mobile-Friendly?
Creating mobile-friendly websites is no longer a trend, it’s a must. Consumers spend the majority of their time on the mini-computers they carry in their pockets. That being the case, to survive in today’s business world, your mobile strategy should be your highest priority. You’d be doing yourself a huge disservice by not providing a seamless experience across all devices to your potential customer. According to IgniteVisibility “57% of users say they won’t recommend a business with a poorly designed mobile website.” Are you willing to lose out on that 57%?
Does it simply just look out of date?
Users take the time to explore the content on appealing and engaging sites, which takes us to a very simple yes or no question. Is your site aesthetically pleasing to browse through? Making your site simple, effective, and clear makes navigating your website a much more enjoyable experience. Take Apple, for example, clean, easy, and effective. Of course, we don’t all have Apple budgets, but there are ways to declutter and modernize your sites’ look and feel that can take your business to the next level in the new year. Take a look at some that we’ve personally revamped for Enterprise Bank and New Hampshire Realtors, here at wedü!
We find Forbes said it best, “Your company website is an essential element that users base their first impression on. And, if done right, it could be your 24/7 salesperson.”
Any of these red flags something you’ve noticed before? Let’s talk about how wedü can turn your site into the digital fingerprint you’ve always wanted.
Written by Raquel Beltran.