It is an evolving challenge to meet aggressive savings targets for residential energy-efficiency products and programs, as the savings available from many individual measures decreases and the channels for effective customer engagement constantly shift. Add to this the ever-increasing messaging clutter of today’s digital world, and the challenge that the sponsors of Mass Save face in grabbing customers’ attention becomes apparent. wedü supported Massachusetts utility partners to shift energy efficiency behavior amongst homeowners and business in the state, across several channels, and with staggering results.

Our social media support of sponsor programs consistently exceeded expectations. Mass Save’s “Like to Save” campaign won the inaugural AESP award for Outstanding Achievement in Social Media and in a single year grew the page’s Facebook fan count from 4,600 to over 51,000.