Schultz Financial Group
Revitalizing the brand image and website for a boutique fiduciary.
www.sfginc.com
Brand Identity Storytelling Web Design
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Client Overview

Schultz Financial Group distinguishes itself as an independent, fee-only financial advisory firm headquartered in Reno, NV. Serving clients across Nevada, California, Michigan, and beyond, SFG stands out for its holistic perspective on genuine wealth. Beyond financial matters, SFG’s approach encompasses various facets of life, recognizing that true wealth transcends mere monetary assets. By adopting a team-based strategy, SFG commits to enriching every aspect of clients’ lives, cementing its position as a top-tier fiduciary in the industry.

The story and visual identity of SFG needed to match the exceptional standards of their service.

The Strategy

wedü approached the web design project for SFG with a distinctive theme of curation, reflecting their philosophy that wealth extends beyond finances into mental, physical, and emotional wellness. We conceptualized the website with the idea that building wealth is an art, and each individual’s life is their masterpiece. This approach not only visually resonates with SFG’s unique perspective on wealth but also communicates their holistic approach to financial well-being, fostering a connection with clients seeking a comprehensive and personalized wealth management experience.

Illustrations and vibrant collage-style art were central to a theme centered around crafting the masterpiece of your life.

The Results

Ultimately, our objective was to weave a narrative that eloquently conveyed SFG’s fundamental principles: that wealth transcends mere financial gains. Our aim was to cultivate a distinctive and unforgettable style, previously unseen in the industry by high-net-worth individuals. The result was a narrative and customized web experience that breathed new life into their brand identity, authentically reflecting their essence, and was infused with the same energy found in their client interactions.

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