Digital Transformation for a Statewide wine & spirits retailer
With nearly 80 stores throughout the state, the New Hampshire Liquor and Wine Outlets is not only one of the largest retailers in New Hampshire but, as a state run agency, is an integral contributor to the state’s economy. It was necessary that they partner with an agency to advance the organization into a digital adopter.
From evolution of the brand, both within the state and in surrounding states, to a heightened focus on digital engagement, including the build of an award-winning app, wedü continues to focus on the use of technology to aid in growing retail sales.
Outgrowing the Outlet Namesake
Like most New Hampshire tax-free shopping experiences, deal-seeking has always been core to the New Hampshire Liquor and Wine Outlets experience. While wedü continued to develop these sales creatively, we also worked to grow beyond price-only competitiveness through stronger contextual advertising, strategic holiday campaigns, and engaging social sweeps.
Tech Savvy Tasting
Although seasoned wine tasting attendees have found many creative ways of simultaneously handling a wine glass (or two), an event program, tasting notes and writing utensils, wedü saw the opportunity to make these fun events more successful for both the host and the attendees. wedü developed a web app that replaced the need for labels, pencils and tasting notes, while allowing guests to purchase their selections at the event as easily as an ecommerce order. Sales increased over 10% in the first year, all from an app that required no download by the user.
Blending digital, experiential and social
The Summer Fun Tour was initially developed as a way to introduce the New Hampshire Liquor and Wine Outlets to visitors while being active at popular community events. While understanding the importance of this live event platform, wedü also saw the need to improve the data collection at these events so New Hampshire Liquor and Wine Outlets could continue the conversation well past that one exposure.
In 2015, the tour featured 60 events in select New England locations. wedü positioned digital as a primary means to deliver savings to customers, and the tour became less expensive to execute and also significantly outperformed previous years’ reach and email acquisition.
