We are proud to announce today that a benefits communication campaign our team helped Fidelity Investments develop for the University of California Financial Fitness Program has been selected by the International Association of Business Communicators (IABC) as a winner in the Heritage Region Silver Quill 2012. The program also garnered the Mutual Fund Education Alliance Star Award, the 2012 Hermes Award and took gold from the Profit Sharing Council of America’s Signature Awards. The goal of the Financial Fitness Program is to help University of California employees boost their financial literacy and improve their retirement readiness.  The benefits communication campaign created by Fidelity Investments and wedu included a promotional video, printed collateral with QR code and environmental signage. “We are very excited and honored that this project was selected by IABC for a 2012 Silver Quill Award,” said Sean Owen, President of wedu. “Our passion to help our clients succeed is what drives our creativity. Determining the most effective strategy and messaging to position our clients are our core strengths. ” Fidelity Investments was recognized at the Heritage Region Conference in Pittsburgh, PA October 14 to 16, 2012.