The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and will generate blog traffic, but it also keeps your consumers engaged and connected to your brand. Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it? Over the years, the practice of getting new content out to the right people is an art that I have spent a lot of time personally trying to perfect. With technology changing daily and tools coming and going all the time, it is definitely a fluid process. Below are a few (not all) of the resources I like to use to let the world know that I posted something new….

The Tools

Search Engines- SEO is possibly the most important tool in making sure your content gets read. Ironically, I am not going to spend a great deal of time talking about it here. It is a topic that warrants its own post, or series of posts, which I will be tackling in the near future. For the purposes of this post, just know that your content must always be SEO friendly and your sitemap must be submitted to the major search engines. If you use a blogging platform like WordPress or Blogger, there is a number of awesome plug-ins that will assist you in your SEO efforts. I have found over the years that search engine traffic accounts for the greatest amount of traffic to the blogs that I manage, but is not reliable for instant traffic. A good approach is to look at search as more of a long-term traffic-sustaining solution and social tools as your short-term traffic generators. Email and RSS Subscriptions- Ensure your content can be subscribed to via email and RSS updates. Putting a little extra effort into setting this up in the beginning will pay dividends every time you publish new content. Email and RSS subscriptions are usually automated, meaning when you publish something, your subscribers will find out quickly if the content matches the criteria they selected when they subscribed. Promote your subscription options by calling them out on your website as much as possible. Again, subscribers are a highly targeted audience for your content and content notifications take no effort on your part, so start building that subscriber list! Continue to Page 2