02 Sep Building Community with Facebook Groups
Since Facebook changed its algorithm in 2018 many brands have seen a decrease in engagements. One way to counteract this shift is to engage your customers with a group! Facebook groups...
02 Sep AI Integration Could Reduce Shopping Cart Abandonment
Have you ever added things to your online shopping cart, only to realize that the one thing you came to the site to buy is nowhere to be found? Consumer...
16 Jul The Impact of Apple Mail Privacy Protection
Apple is at it once again! User privacy has become a big focus of Apple’s and after their iOS 14 update and the in-app tracking opt-ins, they have doubled down...
16 Jul NFTs: What are they, how do they work and am I missing out?
You have probably heard the term NFT in the news lately. You may have read about one selling for millions of dollars, such as a burned Banksy selling for $1.3...
02 Jun Marketing’s Next Best Thing: Influencer Marketing Part 2
Part one of our influencer series talked about the high-level buzz around influencer marketing. In part two we will explore more intricate details of the industry, more specifically the pitfalls...
02 Jun Overcoming iOS 14 and In-App Tracking
iOS 14’s latest update is here and it’s one that digital marketers haven’t been looking forward to. Apple announced that it would be introducing privacy changes that allowed for its...
26 Apr Marketing’s Next Best Thing: Influencer Marketing
The buzz around “Influencer marketing” is all over social media and grabbing everyone’s attention. This style of reaching consumers has quickly become one of the most popular forms of marketing,...
25 Apr How Google’s Elimination of Third-Party Cookies Will Affect Your Google Ads
Privacy on the web has become a hot-button topic in recent years as after a long time, users have become a little bit annoyed about the way their data has...
05 Mar Demystifying the Success of Google Ads
2020 was an unprecedented year and forced many brands to shift their advertising efforts to the digital realm. Competing in this overly saturated digital market can feel overwhelming and ineffective,...
01 Mar UX Isn’t Just a Pretty Picture
We all know first impressions can shape entire relationships. Your first impressions with people close to you are often engraved in your mind. Websites are no different. Consider what users'...