20 Jan Staying Relevant in the Metaverse
What is the Metaverse? With technology rapidly growing and shifting day to day, marketers and consumers alike are finding themselves having to shift along with it. The latest technology phenomenon involves...
19 Jan The End of Expanded Text Ads
It’s that time of year again. The time of year when you get to anticipate the gift that keeps on giving. Unfortunately, I’m not talking about the holiday season that’s...
14 Dec Traditional Media – Is It Dead and What’s Next?
Traditional Media - Is It Dead and What's Next? Believe it or not, it isn’t one vs. the other. Learn all about the benefits of an integrated marketing approach, including which methods...
14 Oct Maximizing the Success of Your 2022 Marketing Efforts
If you're still working off of an old marketing plan, it's time to shake things up. Take a look at our seven tips for planning an effective marketing strategy in...
02 Sep Building Community with Facebook Groups
Since Facebook changed its algorithm in 2018 many brands have seen a decrease in engagements. One way to counteract this shift is to engage your customers with a group! Facebook groups...
02 Sep AI Integration Could Reduce Shopping Cart Abandonment
Have you ever added things to your online shopping cart, only to realize that the one thing you came to the site to buy is nowhere to be found? Consumer...
16 Jul The Impact of Apple Mail Privacy Protection
Apple is at it once again! User privacy has become a big focus of Apple’s and after their iOS 14 update and the in-app tracking opt-ins, they have doubled down...
16 Jul NFTs: What are they, how do they work and am I missing out?
You have probably heard the term NFT in the news lately. You may have read about one selling for millions of dollars, such as a burned Banksy selling for $1.3...
02 Jun Marketing’s Next Best Thing: Influencer Marketing Part 2
Part one of our influencer series talked about the high-level buzz around influencer marketing. In part two we will explore more intricate details of the industry, more specifically the pitfalls...
02 Jun Overcoming iOS 14 and In-App Tracking
iOS 14’s latest update is here and it’s one that digital marketers haven’t been looking forward to. Apple announced that it would be introducing privacy changes that allowed for its...