back to blog

Data-Driven Marketing: A wedü Case Study of Rapid Growth

Enhancing MTS Services with wedü: A Strategic Success Story


In a world where technology and connectivity are paramount, MTS Services has stood as a beacon of excellence since 1988, delivering top-tier network cable installations and advanced ICT solutions to a diverse clientele. But in an era driven by relentless innovation and fierce competition, resting on past laurels is not an option. To further solidify their industry leadership and refine their market presence, MTS Services embarked on a transformative journey with the strategic insights powerhouse, wedü. This collaboration was aimed at not just tweaking but revolutionizing MTS Services’ approach to customer engagement, brand visibility, and overall market impact.

In our previous blog post, we shared how clients are unlocking the power of data-driven marketing for rapid growth. In this blog post, we delve into the strategic maneuvers and pivotal decisions that defined the MTS Services partnership, transforming theoretical data into actionable insights that propelled MTS Services to new heights of success. Read on to discover how data-driven marketing strategies can redefine the landscape of business growth and customer relations.

Geographic Market Analysis and Optimization

An in-depth geographical analysis was undertaken to pinpoint revenue-driving regions across the country. While initial metrics focused on impressions and clicks, a deeper dive into engagement and conversion rates unveiled more insightful narratives. By leveraging this data, we strategically tailored Google Ads campaigns for specific locales—Raleigh, Wilmington, and New England— resulting in a strategic pivot from volume to value. Despite a decrease in impressions and clicks, conversions—which represented new account acquisitions—saw a notable increase, leading to enhanced revenue, improved lead quality, higher closing rates, and overall business growth.

Website Engagement and Optimization

Our data-centric approach to enhancing the website experience led to a marked improvement in user engagement and retention. By optimizing content and leveraging precise paid advertising, we observed a significant uptick in both new and returning visitors. This was reflected in a 19.1% increase in total users and a 7.5% rise in views per session, alongside a doubling in conversions, primarily driven by organic search and direct traffic. This success underscores our commitment to creating a compelling online environment that attracts and engages our audience.

Paid Advertisement Performance Boost
Strategic adjustments in our paid advertising approach delivered exceptional outcomes. A notable 49.7% increase in conversion rates highlights the effectiveness of our refined keyword strategy and audience targeting. Achieving 52 high-quality conversions at a steady 1.03% conversion rate indicates a robust return on investment, with ample potential for further optimization.

Dynamic Landing Page Interactions

Customized landing pages for each targeted location, enriched with dynamic data, provided insights into user interactions through advanced tools like Hotjar. This enabled us to track visitor behavior in real-time, offering a granular view of engagement levels, visitor demographics, and site navigation patterns.

Enhanced Chatbot Engagement
The introduction of the OnceHub chatbot significantly improved direct communication with site visitors, enabling instant service team interaction or meeting scheduling. This tool not only elevated the customer service experience but also offered valuable data on lead engagement rates, time to engagement, and the capture of new leads. Remarkably, nearly half of all site visitors interacted with the chatbot, emphasizing the importance of an available and well-trained service team.

This collaboration between MTS Services and wedü exemplifies the power of data-driven marketing in enhancing customer experiences, boosting revenue, and fostering business growth across diverse sectors. By leveraging precise data and implementing strategic initiatives, companies can secure a competitive advantage and navigate the dynamic marketing landscape with agility and insight.

Conclusion
Data-driven marketing is not a fad; it’s a fundamental shift in how businesses connect with their audience. By collecting, analyzing, and leveraging data effectively, you can unlock the power of data-driven marketing and drive rapid growth for your business. Embrace the data revolution today, and watch your business soar to new heights.

Are you looking to unlock the power of data-driven marketing in your business? Engage with our team today to learn about your growth potential. When you’re serious about results, we help you push beyond and achieve more.

Ready to get started?

It seems like you're ready to do more. This is why we have to meet.