Each member of our wedü field crew is added to our proprietary online event database, üTOPIA.  üTOPIA was developed by wedü and it is our centralized online portal that houses anything and everything event-related, including inventory, staff profiles, event schedule, event reports for tracking impressions, interactions – truly everything. We joke around here about getting I <3 üTOPIA t-shirts made because the system really is great. wedü teams use üTOPIA to blast out new events and programs to field staff and also to track trainings participated in and completed by staff. It’s an invaluable tool that keeps us organized and keeps our staff engaged and informed. So as an event agency full of planners and budget keepers, the changed landscape in promotional staffing has certainly had its impact. With the increased responsibilities and ever more specific job description of a Brand Ambassador, has come an increase in budget levels. The trust put into your field staff comes with a price, especially with the expertise, knowledge, capability and passion needed to be a great BA. Your jaw may drop when I tell you  that promotional staff hourly rates can be up to $75/hour depending on the event, but it’s true! The fact is – if you  want to have a successful event, you have to invest in quality field staff. Overwhelming? Have no fear! At wedü, we are experts in identifying and training outstanding brand ambassadors who are ready for your brand’s next engagement!   Image Credit: GVAHIM