Business alignment is a term we use to describe a non-competitive business that compliments your business. It may compliment the business in a partnership manner such as a restaurant located near a theater or simply compliment in the type of consumer such as a high-society, private, social club member being a likely candidate to also purchase fountain pens or a Rolex watch. Identifying businesses that align with you can be a clever way to connect with your web site visitors. Again, in a hyper-local environment you could easily identify other establishments that are likely to share your customers. Creating the relationship among all entities will again, drive more sales. People like to belong to the club and they are used to being asked. Loyalty reward programs at the coffee shop, airline miles on a credit card, even social networks for MapMyRun and other apps where you build separate social networks are all examples of “private clubs.” By requesting that users login to your web site using Facebook’s Authentication API yields great information about the site visitor, but also can be positioned as a way to get them into your private club. You should offer them a benefit for this – early notification of sales, additional site content or education, etc. This will make the request much more enticing. Newspapers have started to learn this approach. The social integration of web sites is where Facebook should focus. The power of reach is amazing.   Image Credit: Michael Kappel