Over the last year, Pandora has changed their media offerings. Most common are the 15-second commercials which leave behind an accompanying graphic after they have played, which serve as an unobtrusive bridge between songs. More importantly, though, Pandora is now offering the ability to segment your audience even more finely by geography. (If you listened to Pandora two years ago, you’ll understand why this is a big deal – New Hampshire was part of the Boston market, which meant we were subjected to incessant replays of Boston Blazers indoor lacrosse commercials.) Geographical segmentation means that if you have a client with multiple retail locations, and you only want to advertise in those specific locations, you can tell Pandora your desired geography – and the ads will only be served to listeners within the geography. This means there is limited waste, and you can maximize the effectiveness of a campaign. Pandora also periodically shuts off to ensure that site visitors are actually listening, a way to ensure that the audience is engaged and that Pandora doesn’t pay royalties for songs no one is actually listening to. For advertisers, this isn’t a bad thing – it forces the listening audience to click on something, pay attention for a second, and perhaps listen to an ad. More and more of our partners have inquired about how they can have their messages on Pandora, too. Our team is happy to help answer your questions, and also to develop appropriate content for your campaign should you decide to move forward. Don’t hesitate to contact us if you want to know more!   Photo Credit: Ice Foxx