In a category ruled by billion-dollar tech brands, SteelSeries had no intention of playing small. They didn’t just need assets—they needed firepower. Creative that could keep pace with a hyper-competitive retail environment, stand out in a sea of sameness, and connect with gamers across every screen, shelf, and scroll.
We were brought in to do just that.
As the North American creative partner for SteelSeries, wedü was tapped to translate product innovation into brand obsession—everywhere from Amazon to Best Buy to Instagram. And with the stakes this high, there’s no room for filler. What gets ignored today is forgotten tomorrow. We move at the speed of the category.
This wasn’t a cold start. Our work with SteelSeries began with GN Netcom, the parent company behind Jabra, where we led U.S. creative and helped the brand scale across digital and retail. When GN acquired SteelSeries for $1.25B, we were asked to bring the same strategic precision and creative firepower to gaming.
SteelSeries needed more than consistency—they needed breakthrough. They didn’t just want to show up on shelf. They wanted to own it.
In gaming, attention is brutal. Blink and you’re buried. SteelSeries wasn’t just up against billion-dollar ad budgets—they were fighting for relevance in a category that resets by the hour.
Retail shelves are crowded. Online, even more so. Every product claims to be next-level. Every ad promises better specs, faster response, cooler lights. Most get ignored.
SteelSeries needed work that stopped gamers.
We didn’t just help SteelSeries keep up—we helped them lead.
Our work has delivered high-performance creative across every major consumer touchpoint. Driving sell-through at national retailers like Best Buy, Micro Center, and GameStop through retail-ready displays and conversion-focused merchandising. Boosting engagement rates on social and digital, driven by rapid creative testing and content systems designed to adapt in real time. Faster campaign turnaround, enabling SteelSeries to compete with larger brands through creative agility and streamlined production across channel partners. Seamless creative execution across Amazon, programmatic, influencer, and in-store campaigns, optimized for attention and built for results.
In a space where speed matters and shelf space is earned, we’ve given SteelSeries the ability to punch above its weight—with creative that cuts through, moves fast, and delivers performance across the board.
