When Bord Bia, the Irish government agency for food and drink, aimed to introduce exclusive products to the New Hampshire market, they collaborated with the New Hampshire Liquor Commission and wedü to enhance their promotional reach.


On March 14th, wedü designed, promoted, and executed an immersive event where customers could sample and purchase dozens of unique items. Additionally, wedü launched a robust promotional campaign for the products as they hit retail shelves.

Leveraging a multi-channel approach, wedü utilized radio, social media platforms (Facebook, Instagram, Snapchat), three strategically timed eBlasts, OTT ads on CBS Pre-Roll, Hulu, and paid Google display ads to ensure extensive reach. The key messaging emphasized the exclusivity of these products.
Rigorous monitoring of results and metrics allowed for real-time adjustments to optimize campaign performance. The OTT video ads effectively conveyed the story of Irish spirits, transporting viewers to Ireland much like the spirits themselves.
Daragh Flanagan, Bord Bia’s Vice President for Drinks in North America
The Results



